In a glittering ceremony at the State Apartments of Kensington Palace in London last night, 118 brands from 30 countries were honoured at the prestigious World Branding Awards.
The Awards is organised by the World Branding Forum (WBF), a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. It organises and sponsors a range of educational programmes, as has joint collaborations with leading universities and museums.
Global winners include Apple, Cartier, Coca-Cola, Facebook, Google, Guinness, HSBC, IKEA, Johnnie Walker, Kleenex, Lego, Louis Vuitton, McDonald’s, Mercedes Benz, Nescafé, Nike, Rolex, Shell, Starbucks and VISA.
National tier winners from Kuwait included KEMS for Broadband/ISP, Gulf Insurance Group for Insurance and The Avenues for the Shopping Centre category. Other National tier winners from around the world include ANZ Bank from Australia, Sinopec from China, Hugo Boss from Germany, Airtel from India, Prada from Italy, Seiko from Japan, Samsung from Korea, Maybank from Malaysia, KLM from the Netherlands, Babcock University from Nigeria, HBL Bank from Pakistan, Tanduay Rum from the Philippines, Chunghwa Telecom from Taiwan, MTN from South Africa, Singha Beer from Thailand, Santander from Spain, Dubai Duty Free from the UAE, and Royal Mail from the United Kingdom.
“The Awards is a celebration of the achievements of some of the greatest brands around the world. To win, a brand needs to have built a good reputation and trust with consumers, as 70 percent of the scoring process come from consumers voting for their favourite brands,” said Richard Rowles, Chairman of the World Branding Forum.
Each brand was named “Brand of the Year” in their respective categories. RAK Ceramics was awarded a regional award for being one of the largest brands in its category in the Middle East.
“Over 2,600 brands from 35 countries were nominated for the 2015-2016 Awards in multiple categories, and more than 65,000 consumers from around the world participated during the voting period. With such tough competition, each winner has clearly demonstrated the power of their brand among consumers,” said Peter Pek, Chief Executive of the World Branding Forum.
Uniquely, winners are judged through three streams: brand valuation, consumer market research, and public online voting.
The event was hosted by Olivia Wayne from Sky Sports.