Yas Island, Abu Dhabi’s island of entertainment, staged a one-of-a-kind press conference announcing that ‘Kids Rule on Yas this Summer’.
The event, curated and hosted by the kids, was energetic and entertaining; and the first-of-its-kind to be held in the UAE.
They say business is no child’s play, however, 15 kids from Al Dar Academies (ADA), between the ages of 10-12 proved otherwise, when they chaired the UAE’s first ever kids press conference.
The children were accompanied by Karim El Guanaini, Senior Vice President, Product Marketing and Distribution,Destination Yas Island and Ahmed Ali Almashhadi of flynas, who made a series of key announcements about the celebration of summer on Yas.
Dubai 92 radio presenter Katie Overy helped the kids run the showas they took on the roles of spokespeople, photographers, panel members and social bloggers.
“I had the most amazing time at the event. Kids really do rule on Yas this summer! It was so much fun to dress up and help host the press conference. It was the coolest thing ever. I’m going to bring my friends back and look for some of the hidden golden keys over the weekend,” said Jorge Stickells,Al Dar Academies.
Karim El Guanaini of Destination Yas Island said: “Summer is a special time for kids and their families and Yas Island has turned it on for them this summer, ensuring there is something for everyone. It’s all about the kids on Yas – we have great family packages, and activities and events to keep the whole family entertained all summer long.”
“For instance, Ferrari World Abu Dhabi and Yas Waterworld along with hotels such as Yas Viceroy, Crowne Plaza, Radisson Blu, Rotana and Centro have developed packages where kids stay, dine and go to the theme parks for free,” added Guanaini.
Sultan Al Dhaheri, Acting Executive Director of Tourism Sector, Abu Dhabi Tourism & Culture Authority said: “As Abu Dhabi Summer Season continues to provide entertainment and activities for all ages across the emirate, we are very happy to see Yas Island’s diverse range of attractions collaborate to enrich and extend our summer calendar with further superb offers and events.
“With the launching of the Yas Island summer campaign, we are delighted to support this appealing experience for kids to enjoy, with the chance to explore the island’s thrilling venues further, enhancing our ‘Fun For All’ theme,” added Al Dhaheri.
Golden keys will be hidden all around the island in participating outlets including Ferrari World Abu Dhabi, Yas Waterworld, Yas Marina, Yas Marina Circuit, all hotels and Yas Links.
Mums, dads and the kids can also join in the Yas Treasure Hunt, which will run until September. Find one of the 250 golden keys hidden across the island each day to win weekly prize draws valued at more than 10,000 dirhams. Key finders will also be entered into the major prize draw to win return flights with Etihad or flynas.
In partnership with Saudi Arabia’s leading low cost carrier flynas, passengers flying out of KSA will receive a golden ticket with their boarding card, providing them exclusive value to some of the island’s attractions including Yas Kartzone at Yas Marina Circuit, Yas Waterworld and Ferrari World Abu Dhabi-as well as entry into the Yas Treasure Hunt.
The summer fun continues in the air where kids on board will receive cool summer shades and be encouraged to take their craziest photo or video with the crew-and share with their friends.
Back on the ground, and there is an impressive lineup of events taking place on Yas over summer, including:
• ‘Artist of the Arabs’ Mohamed Abdo will play on the 18th of July
• Emirati singing sensation Habib Elyasi will play on the 19th of July
• The long-time favourite show of children and adults, “Sesame Street”, will play from 6-8August. Like the television’s Sesame Street, the Sesame Street Live production features timeless lessons for all ages. Through the razzle-dazzle of this musical Broadway-quality musical production, children will learn about patience, acceptance and teamwork
• Myth Busters, with its mind-twisting and unorthodox approach to science, will play from
13-15August. This promises to be outrageously entertaining, featuring on-stage experiments, audience participation and behind-the-scenes stories
• The world’s fastest illusionist, Hans Klok will provide a visual treat and keep people on the edge of their seats from 21-22 August
• Comedy Extravaganza with Bader Saleh will bring summer to a close on a laughing note, on the 28th of August
Celebrate Ramadan on Yas, with hotels, the mall and Cascade Dining – a walkway of restaurants connecting the mall and Ferrari World Abu Dhabi, offering specially designed Iftar and Suhoor menus.