Complex Made Simple

L’Azurde launches latest gold collections in Dubai

In an unprecedented step in the Arab world, L’Azurde, the leading gold company launched the latest gold collections for 2014 at the Hyatt Regency in Dubai, the luxuries gala was attended by VIP clients as well as important figures from society and media community.

The event proofs again the infinite creativity from L’Azurde from the drawing the outline for gold fashion in the Arab region and creating the finest designs which match by its beauty the global brands.

Mr. Selim Chidiac, chief executive officer of L’Azurde, said: “We wanted to achieve the satisfaction of our customers, which helped us to achieve growth in our business amounted to 30% in the past year. We confirm our absolute commitment to serve them and provide them with the best. For that, L’Azurde company worked on developing markets and raise the standards of the industry by investing 50 million SR in product development , and we are cooperating at the same time with the finest global expertise in the field of jewelry design , and now we celebrate our successes with our VIP customers and presenting them our latest products which suit the requirements and tastes of their markets which have reached to all local, regional and international markets through a network of clients reached to more than 5,000 clients.”

Mr. Ayman Al Haffar, Executive General Manager of L’Azurde, add from his side: “We have deliberately decided to adopt the most creative marketing strategies, which raised the name of L’Azurde high in the world of jewelry, and made our products distinctive and classy. Here in this event we celebrate the launch of 4 new collections for the year 2014: Diva, Dentelle, Arabesque and Shine. Mimics the role of the most prestigious international fashion shows, where we formed a delightful mix of the latest products in order to offer you our creations with the most beautiful models to show how can L’Azurde jewelry integrate with women femininity”.

It is worth mentioning that over the past few years, L’Azurde company has seen significant growth and acquired its brand market share outstanding in this sector of the region, where the brand dominating more than 20 market in the Arab region.

For more information please contact
Basheer Al Najjar
Weber Shandwick – KSA
Mobile: + 966 550508921

Wael Abdel Samad
Weber Shandwick – KSA
Mobile: + 966 504440079