Complex Made Simple

Luxury fine diamond jewelry retailer Devi Jewels opens in DIFC, Dubai

Devi Jewels, a leading luxury diamond jewelry retailer, has launched its first showroom in Dubai’s commercial and cultural hub, the Dubai International Financial Center (DIFC). Devi Jewels is a pioneering concept in fine jewelry retailing bringing exquisite and one-of-a-kind designer collections by world-renowned designers to the UAE.

The launch of the showroom was marked by a formal inauguration by Mr. John Harris, Chief Commercial Properties Officer, DIFC and Mr. Nirav Sanghvi, Founder and Director of Devi Jewels, among other senior officials of the DIFC.

The launch also saw the opening of a fine jewelry exhibition by India’s largest and oldest jewelers, Jewels Emporium, being held on March 16-18, 2014 at Devi Jewels. Jewels Emporium is showcasing its most exclusive jewelry collection, Master Strokes during the three-day exhibit.

Speaking at the launch of the Devi Jewels showroom, Mr. Sanghvi said: “Devi Jewels is a very unique concept where we celebrate jewelry as an art form. Jewelry making, specifically the kind that we are bringing to the UAE, are made with a skill and finesse that is incomparable and can never be duplicated. We cater to that audience who are connoisseurs of this art. We are very pleased that Jewels Emporium has chosen Devi Jewels as a platform to showcase their imaginative masterpieces in the UAE.”

Commenting on the exhibition at Devi Jewels, Mr. Anup Bohra, Managing Director of Jewels Emporium, said: “Our collection Masterstrokes, as the name suggests, comprises of masterfully crafted pieces that are rare in both their design and technique of making. The collection is traditional and modern, bold and delicate, all at the same time. We are happy to bring this range to Dubai, which is easily one of the most sophisticated fashion destinations of the world.”

The Masterstroke collection by Jewels Emporium takes its inspiration from nature and its magical moments like the flamboyant dance of a peacock, the heavenly drops of rain and the mesmerizing reflection of a full moon on a tranquil lake. Founded in 1841 in Rajasthan, India, Jewels Emporium has redefined the art of jewelry making carrying its legacy to date with its one-of-a-kind masterpieces created with perfected skill and bespoke creativity.

Among other designers showcasing at Devi Jewels are Sameer Bansali, the designer of La Reina, and Sweta Jain, the designer of Ghoshwara. Devi Jewels is also home to the exquisite collections of world-renowned designers Faith Ann Kiely, Royal Asscher and Parulina who enjoy great recognition in US domestic retailers such as Bergdorf Goodman, Neiman Marcus and Barneys New York.

For further information, please contact:
Tasneem Raza
Watermelon PR
Ph: 00971 4 2833655