Mall of Qatar, the region’s largest leisure, entertainment and shopping complex, has signed up Hamleys, the world’s most famous toy shop, to open its first outlet in Qatar.
As a double height department store of 2,386 sqm in Mall of Qatar, Hamleys will offer Qatar residents and visitors exclusive Hamleys own range of toys not available in any other toy store.
At the same time Hamleys will be echoing Mall of Qatar’s unique focus on live entertainment by offering ongoing toy events, character visits and theatrical elements for which the toy store is renowned, to the delight of shoppers and visitors. Daily parades will also mesmerize all members of the family throughout the mall.
Rony Mourani, GM of Mall of Qatar, said, “We have always promised to bring the very best exclusive brands to Qatar and we are living up to our promise by bringing the world’s most iconic toy store to Doha for our visitors. Hamleys is a fairy tale brand that is much more than a toy store, offering children a magical toy emporium where they can enjoy live and interactive demonstrations of their favourite toys.”
Hamleys, dubbed the World’s finest toy retailer, captures the imagination of children with its mammoth range of more than 20,000 toys and exclusive Hamleys merchandise.
An ultimate treat for the entire family, Hamleys much loved brands, traditional toys and quirky and unusual playthings have captivated children for generations. Hamleys Own Brand range, known for its exceptional quality and play value, will also be exclusively available in the Mall of Qatar. The Hamleys experience comes complete with a unique brand of theatre and entertainment to enthral both children and adults alike. Toy demonstrators and magicians, unique demos and iconic fixtures, exciting events and activities together provide an unforgettable experience for families.
Hamleys is celebrating 255 years in the business having gained an international reputation for being the best loved toy store in the world, selling its special brand of magic to families and children around the world.