Complex Made Simple

Mall of Qatar unveils its family entertainment centre

The Mall of Qatar has revealed its plans for a multifaceted family entertainment centre promising to deliver a wide range of new concepts for visitors on its scheduled opening at the end of 2015.

Anchored by a nineteen-screen cinema with over three thousand seats, the mall will be home to the largest IMAX screen in the world that introduces their new ground-breaking 3D laser technology. The theatre is constructed on multiple levels and includes six exclusive VIP screens, bowling lanes and a host of new and unique in-theatre dining options.

As an integral part of the project, Mall of Qatar has also revealed a partnership with video game developer Rovio, the company behind the highly successful ‘Angry Birds’ franchise, to create the world’s first indoor Angry Birds Activity Park.

Another concept being developed exclusively for the mall is Juniverse – a role-playing experience set in the future that offers up to 50 different modules allowing children the opportunity to experience what working on a space station will be like. One of the modules features a step back in time and an encounter with life-size animatronic dinosaurs.

For those who are looking for more thrill-based entertainment, Virtuosity will provide a variety of virtual experiences, including putting visitors in the cockpit of either Formula 1 race cars or F16 Fighter jets. As part of a virtual concept, video gamers will also have the opportunity to compete globally in a giant gaming amphitheatre.

Following on the success of concepts such as Hint Hunt and Clue Quest in London, the Mall of Qatar is bringing these amazing puzzle rooms to Qatar, offering analytical challenges that can only be solved in a team-building partnership.

At the centre of the eight story high entertainment area will be a fully hydraulic and rotating stage, enabling live performances through a wide range of genres. Guests will be able to enjoy all the magic of daily shows from the cafe terraces on all the levels surrounding it.

Speaking on behalf of the project, main contractor UCC’s Executive Director Moutaz Al Khayyat commented, “The last mall to be delivered in Qatar was the Villaggio in 2006 – since this time, the national population has increased by over a million so we believe there is certainly the demand. We’ve gone to great efforts to make the Mall of Qatar stand out for its emphasis on family and entertainment. Even Carrefour will be creating a specially designed store which will be unique to the Middle East.”

We will of course still be providing the usual luxury boutiques that have become synonymous with shopping malls in the region, and I’m delighted to confirm we’ve already signed leases for 60% of the 500 shops available.”

With over five million square feet of built up area, the completed mall will also be home to some 80 F&B outlets, ranging from signature restaurants to open kitchen venues and fast food fare. There will be a five star fashion hotel featuring 210 meticulously appointed rooms – part of the Curio Collection by Hilton. The hotel will also have a direct connection to the Mall of Qatar’s exclusive Luxury Court.

Sitting at the junction of two major highways, the mall will also benefit from its own dedicated station on Qatar’s new Metro line and a further link to Al Rayyan Stadium, one of the main FIFA 2022 World Cup venues. For those arriving by road, the mall has valet parking and room for over seven thousand cars, three thousand, of which, can conveniently park below grade.