Manchester Business School Middle EastCentre (MBS), the regional centre of the research-led global business school, has become the exclusive Executive Education Partner to Dubai-based Emerging Markets Intelligence & Research (EMIR). EMIR provides market research, intelligence and risk analysis to company executives and hosts the EMIR Boardroom Briefing sessions that bring together government policy-makers and business leaders in the GCC.
The new partnership was launched at therecent EMIR Boardroom Briefing session on the Dubai Plan 2021, held in association with Dubai Economic Council at the Burj Al Arab, where MBS highlighted its new in-depth research programme into the barriers and barriers to creativity and innovation in the cultural context of the GCC. MBS research leader Dr Mark Batey, creativity specialist at Manchester Business School and one of the world’s leading researchers into creativity in the workplace, participated in the session and also took the opportunity to canvass opinions of the senior executives attending.
Commenting on the new partnership, Randa Bessiso, Middle East Director of Manchester Business School, said: “EMIR is a perfect fit for MBS in the Middle East, combining serious business intelligence and insights with high level networking and providing a focal point for theexchange of ideas between government policy-makers and private sector companies. The EMIR Boardroom Briefings are unique opportunities to engage face to face with senior decision makers. People and skills are at the top of the agenda for regional governments and companies and MBS is ideally positioned to share our global and regional experience and expertise, as EMIR’s Executive Education Partner.”
Trevor McFarlane Founder & Chief Executive of EMIR, added: “EMIR is very excited to partner with MBS, whose longevity in the region and depth of talent in bothstudents and faculty will be of significant benefit to all of our members. MBS will help EMIR to continue delivering strategic insights and intelligence at our regular briefings and analysis across the region.”
#Creativity & Innovation in the GCC
Manchester Business School (MBS) is undertaking a customised regional Research Programme to produce powerful, practical research to understand the drivers and barriers to creativity andinnovation in the unique context of the GCC. The MBS research programme haskicked off with focus groups in the GCC with initial findings to be shared in 2016. The research programme has been launched to mark Manchester Business School’s 50th anniversary in 2015 and, in the UAE, to coincide with the ‘Year of Innovation’.
MBS Middle East Centre was launched in Dubai Knowledge Village in 2006 and today supports more than 1,900 working professionals on the part-time Global MBA programme. It is the largest and fastest growing centre in the MBS network ofseven six centres in Manchester, Sao Paulo, Hong Kong, Singapore, Shanghai, as well as Dubai.