Mandilicious LLC, the world’s first restaurant chain to serve the traditional Cuisine of Arabia in a food court, has just signed a deal with US-based franchising organisation Francorp. The agreement marks the first step into global franchising for this UAE-born business, which first launched in early 2013. With an ambitious expansion strategy in place from the outset, the company now operates three successful Dubai outlets, with three more restaurants due to open by January 2014 in Dubai and Abu Dhabi.
‘From the beginning, Mandilicious was built as a global brand,’ explains Mandilicious LLC founder and CEO, Fayez Al Nusari. ‘Early on, we received a considerable amount of interest from potential franchisees, and we soon realised that we needed to join forces with a company like Francorp that had substantial industry experience in order to make the most of these opportunities.’
He adds: ‘We chose to work with Francorp because we wanted to work with an organisation that is proven to work to the highest international standards. Francorp’s strategy for Mandilicious truly complements our existing endeavours and we are looking forward to a successful, fruitful relationship with them as we build and franchise our brand.’
‘We at Francorpare very excited to see franchises expand in the region,” says Imad Charafeddine, President Francorp ME/Levant. ‘Franchising is becoming a necessity for many local companies aiming to achieve more business success. Awareness of the importance of franchising is increasing day by day, as local business realize the positive impact that it can have on their development.For emerging markets such as the Middle East, franchising is one of the most effective options for taking ambitious companies to new destinations and accelerating their expansion plans, without the need for direct investment in developing new branches.’
‘We are pleased to add Mandilicious LLC to our successful client list and to offer them our franchise consultancy for their expansion program,’ adds Mr Charafeddine. ‘This is due to their remarkable success as a pioneer in the Dubai food industry – we now have the opportunity to duplicate their local success and know how to other markets. Through our franchising agreement, it is our commitment to implement our long-standing history of success, expertise and vast experience and offer a comprehensive full franchising development program to Mandilicious.’