Complex Made Simple

McDonald’s Qatar prepares for second National Breakfast Day, the World’s Biggest Breakfast

McDonald’s will give away up to six million free Egg McMuffins between 6am-11am on 17 March, 2014, in its second year of ‘National Breakfast Day’. Over 6,000 McDonald’s stores in Asia, the Middle East and Africa will each be offering 1,000 free Egg McMuffins to their customers during breakfast hours.

With over 1,000 more restaurants participating this year than in 2013, McDonald’s will be offering one million more free Egg McMuffins throughout Asia, Middle East and Africa – and potentially serving more than customers on this one morning in Qatar. The Egg McMuffin was first introduced in the US in 1971 and remains one of the most popular items on the breakfast menu.

“We were so encouraged by our customers’ resounding response in the region last year, we are bringing back National Breakfast Day again to remind people about waking up to better mornings with breakfast,” said Andrew Hipsley, Chief Brand Officer of McDonald’s for Asia Pacific, Middle East and Africa. “Breakfast is a significant business for McDonald’s. And we know the convenience of a hot McMuffin on-the-go makes breakfast so much more accessible for people who are often caught up in the morning rush.”

“For the second year in a row, we want to demonstrate to our busy customers in a truly tangible way that we are a convenient and tasty way to start the morning. National Breakfast Day with McDonald’s on March 17th, is a way to illustrate that no one else can do it like McDonald’s,” said Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & Food Co.

“We continue to see potential growth in our breakfast business – and want to demonstrate that our delicious breakfast offerings are a wholesome and affordable way to start the day,” he added.

McDonald’s Qatar has been serving breakfast since 2011. Iconic menu items include Egg McMuffin and Big Breakfast and recently, Chicken burger McMuffin was also introduced to offer greater menu breakfast variety.