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McDonald’s supports active and balanced lifestyle in Kuwait

As part of its commitment to supporting an active and balanced, lifestyle amongst the youth and adults in Kuwait, McDonald’s is sponsoring the 4th edition of the Flying Start Triathlon. The McDonald’s Flying Start Triathlon will take place on the 25th of October, 2014 at Khiran; with the race kicking off at 7:00am.

The McDonald’s Flying Start Triathlon is open to all participants who can enter individually or in teams of three covering swimming, cycling, and running.

The triathlon is organised to high international standards – using state-of-the-art equipment as well and professional management of the race itself. On the race day, participants will be tracked using a magnetic chip that measures distance and speed to ensure fair results. The winners of the triathlon will receive cash prizes valued at KD500 from McDonald’s Kuwait.

“McDonald’s is firmly committed to promoting a healthy lifestyle and encouraging adults and youth alike to lead an active life. Sports has always been part of our culture, therefore, the sponsorship of the McDonald’s Flying Start Triathlon is the perfect fit for our brand values. We strongly believe in raising awareness of the importance of sports in our day to day lives,” commented Sherif Coutry, Marketing Director at McDonald’s Kuwait

Coutry further commented: “We are very excited that Ronald McDonald will be commencing the run with the participants, and we wish all of the competitors great success and hope that they enjoy the race day.”

McDonald’s Kuwait continuously supports local youth sports programs and major sports competitions within the country. McDonald’s has been a proud supporter of the Olympic Movement for the past 40 years and is an official partner of the FIFA World Cup since the 1994 tournament in the United States.