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Mediaquest promotes Obeida Danhach to CEO

The appointment is part of the company’s transformation drive

Danhach takes over from Alexandre Hawari, who will focus on his role as CEO of Akama Holding As CEO, Danhach will oversee Mediaquest’s transformation into a marketing services company focused on the female audience After developing several market-leading brands in the region, Danhach will create an even bigger future for Mediaquest

Akama Holding has announced the promotion of Obeida Danhach to CEO of its unit Mediaquest. At the company since 2007, she was until now its publisher in charge of Marie Claire’s regional editions, Haya, Buro ME 24/7, and the Arab Luxury World conference, among other media brands. Danhach takes over from Alexandre Hawari, who relinquishes this position to focus on his role as CEO of Akama Holding.

In her nine years in business development roles and five as a publisher, Danhach has played a very significant role in the success of Mediaquest’s brands. She’s tripled the size of its lifestyle portfolio and diversified its revenue streams. Today, the media brands are leaders in the region’s female audience, with a combined reach of 2.6 million across print and digital platforms. Under Danhach’s stewardship, Mediaquest will now accelerate its diversification and expansion process.

As CEO, she will oversee Mediaquest’s move into its third decade, transforming it into a marketing services company focused on the female audience in the Middle East. Using the insights and relationships it has gained over the years, it will reposition itself to provide data-driven, content, creative, tech and consulting services to brands seeking to capitalize on this powerful audience.

“Akama Holding, which creates, acquires, invests in, and develops powerful media brands and tech companies, was built on Mediaquest, our foundation business. Seeing it transform so deeply is a great source of pride and I know that in Obeida’s hands, this new era will prove very successful,” said Alexandre Hawari, CEO of Akama Holding. “After developing several market-leading brands in the region and forging powerful alliances and relationships, she’s more than ready to shift gears and create an even bigger future for Mediaquest. The combination of Obeida’s talent and our resources will prove formidable.”

“The digital transformation of media doesn’t stop at the delivery of content online. That’s merely the beginning of a far longer and exciting new journey, powered by data, audience and market intelligence, technology, and our subject matter experts,” commented Obeida Danhach, CEO of Mediaquest. “It opens the door to new growth opportunities, business models, revenue streams and a brighter future for our teams, audiences, and clients. These are hugely exciting times.”

The appointment is effective immediately.

About Mediaquest:

Mediaquest, the founding asset of Akama Holding, is one of the region’s largest, most successful, and most influential privately-owned media companies. Established in 1998, its mission is to inform, educate and entertain audiences across the MENA region. Mediaquest has a combined offline, online and on-stage portfolio of more than 10 brands, covering women’s interests, lifestyle, entertainment, design, art, marketing, and communications. Among them are Marie Claire Arabia, Haya, Buro 24/7 the Middle East, and Arab Luxury World Conference & Awards. Mediaquest is innovating with a range of data and content-driven marketing services, including a content production company, education solutions, and more.

About Akama Holding:

Akama Holding is a family office set up to manage and grow a portfolio of investments made to date in media, tech, and content production. The company already has stakes in more than 10 promising start-ups and established businesses, totaling more than $10 million of investments in the last 10 years. It has already generated strong revenues from these investments and successfully exited from two.

Led by Alexandre Hawari as CEO, Akama Holding creates, acquires, invests in, and develops powerful media brands and tech companies for the benefit of all their stakeholders. Incorporated in the UAE in 2020, it absorbed Mediaquest Investment Holding (MIH), the company set up by Julien and Alexandre Hawari. The two brothers built an impressive portfolio of media and tech brands, organically as well as through acquisitions

As well as Mediaquest, the holding has created and developed several market-leading brands, including MEmob+, MMP Worldwide, Spade Corporation, Effies MENA, Arab Luxury World, and Top CEO, among many others. As well as forging powerful alliances with publishing and tech giants, with its investments Akama Holding is creating a media and tech powerhouse that thrives on innovation.

Together with other family offices, Akama Holding has founded a syndicate of leading ad and data tech investors. Their industry-focused fund invests in specific sectors, including identity and privacy, adtech, martech, AI, blockchain, and technology. Their first investment is in Evorra, the largest privacy-compliant marketplace for 1st party data.