Complex Made Simple

Medtronic launches awareness campaign about the risks of Osteoporosis

On the occasion of World Osteoporosis Day (WOD) on Oct 20, Medtronic has launched an awareness campaign about the risks of Osteoporosis on affected people’s health and quality of life, as well as on best ways to prevent such a serious disease from occurring and spreading.

On this occasion, Dr. Walid Awwad at King Khaled University- has warned against under-estimating risks and health hazards of Osteoporosis on the Saudi people: “The majority of fragility fracture patients are neither assessed nor treated by their healthcare system, hence there is a failure to ‘Capture the Fracture’ and reduce the associated risks. Additionally, without treatment, the risk of suffering new fractures is high. The prevalence of osteoporosis among post-menopausal women over the age of 50 in Saudi
Arabia is estimated at 39.5%, while it is estimated at 37.8% of Saudi men over the age of 50.”

Joe Akel, Business Director MEA Spinal & Biologics states: “Awareness and prevention can help millions of people lead a quality life without the fear of brittle bones, disability, pain and premature death due to osteoporotic fractures. Hence, Medtronic awareness campaign focused on the fact that like any lifestyle-related disease, Osteoporosis is largely about the choices we make – on what we eat and drink, and what we do.”

Medtronic Campaign recommended and promoted a few easy steps to help prevent osteoporosis: Eat a healthy, balanced diet; Exercise regularly; and undergo periodic bone health check-up.

Spinal fractures are the most common type of osteoporotic fractures and can cause extreme pain, long or short term disability, Dowager’s hump, and significant loss in quality of life. Medtronic has developed a quick, minimally invasive treatment for such painful spinal fractures during which small balloons are used to gently elevate the fractured vertebra, creating a cavity and special cement is used to fill the cavity, forming an internal cast. Following the procedure, patients are monitored for about an
hour in the recovery room and are typically discharged within 24 hours. Patients undergoing this procedure experience significant reduction in back pain and are able to return to their daily activities earlier than with conservative care.

Since its introduction in 1998, more than 1 million patients worldwide have been treated with balloon kyphoplasty. This procedure has been performed for nearly 10 years in Saudi Arabia and is commonly performed by spine orthopedic and neurosurgeons as well as trained interventional radiologists in most major medical centers in the kingdom.

Osteoporosis is the most common type of bone disease. It is characterized by low bone mass and loss of bone tissue that may lead to fragile bones. People suffering from osteoporosis have an increased risk of bones fractures. At least one in three women and one in five men over the age of fifty will suffer from a fracture due to Osteoporosis.

Because osteoporosis has few symptoms, it is often called a ‘silent disease’ although it can leave people affected at serious risk of debilitating fractures and loss of quality of life due to physical impairment and pain.