Complex Made Simple

Memac Ogilvy Egypt lectures PR at Ashoka Arab World

Memac Ogilvy & Mather Egypt, the multinational advertising and PR Agency united recently with Ashoka Arab World, the global community of the world’s leading social entrepreneurs and offered their fellows a PR lecture to familiarize them with the latest PR trends and tools that could be used for more effective reputation management.

The lecture was given by Tarek Lasheen – the head of PR at Memac Ogilvy Egypt. The session focused on understanding Public relations as a discipline and its vital role in the communications to maximize publicity for brands.

“Public Relation is the mother of all communications science; it is the key of success to any campaign be it on or off line. It is where all communication is fused to create one effective and measurable return on investment,” said Tarek Lasheen.

Ashoka Arab World has activated multi-sector partners across the world that increasingly looks to entrepreneurial talent and new ideas to solve social problems. Ashoka Fellows remain the core of our community, and their insights show us how the world is moving and what is needed next. Ashoka Arab World is committed to providing support to its Fellows so they could create a greater impact in the Arab World. On this mission, for the past 10 years, Ashoka Arab World has been relying on its own capacities as well as on partnerships with other organization and companies.

Media and marketing services are very important part of the package that each of our Fellows can benefit from during its Fellowship program. In order to provide the best possible support in this field, Ashoka Arab World is partnering with Memac Ogilvy whose expertise and experience in the Middle East is of outmost value for our Fellows. Ashoka Arab World is using this opportunity to acknowledge the great contribution of Memac Ogilvy to our Fellows and to the social development of the Arab World.

Memac Ogilvy and Ashoka Arab World believe that anyone can learn and apply their skills, team work and leadership for more successful modern world.

For further information, please contact:
Tarek lasheen, Carol Menaw
Memac Ogilvy Public Relations – Egypt
Email: [email protected] / [email protected]
Tel: +20237480202