Complex Made Simple

Misr Italia’s Cityscape 2015 booth enjoys high traffic on its first day

Misr Italia Group’s investments total EGP 16 billion in the Egyptian market

In confirmation of the leading position Misr Italia enjoys among real estate developers in the Egyptian market, Misr Italia’s booth at Cityscape 2015 witnessed high traffic during the first few hours of the exhibition.

Exhibition visitors were keen on discovering the Group’s diverse range of projects and innovative residential, administrative, commercial and entertainment unit models, as well as its innovative investment opportunities through the leasing and management of commercial units for the benefit of the client with the highest return on investment.

Eng. Mohamed Hany El Assal, General Manager of Misr Italia Group, stated, “The high traffic and great demand that the Group’s booth witnessed confirms Misr Italia’s successful strategy to meet the diverse customer needs, particularly with such a diverse range of residential projects around the country, featuring the highest finishing standards and competitive prices.”

He added, “Misr Italia’s booth at Cityscape is not limited to current projects, which total EGP 16 billion in investments. It also includes the Group’s future projects and plans that represent great opportunities for those interested in real estate and investments. Additionally, we’ve announced the launch of the Group’s shares in the Egyptian Stock Exchange, a move that will strengthen customers’ confidence in the Group as well as its position in the Egyptian market.”

Misr Italia aims to increase its investments in the Egyptian market and strengthen its leadership through its participation in numerous national projects, launching new projects across various real estate sectors that help stimulate the industry, supporting the economy by providing job opportunities and boosting production within supporting industries. Misr Italia will drive new investments in several projects, including EGP 1.2 billion for the development of one million square meters in Mousa Coast and EGP 400 million in the development of the second phase of Cairo Business Park project.

Misr Italia’s projects featured at Cityscape include new models of villas and residential units at the luxury compound resort La Nouva Vista in New Cairo, which are ready for delivery and are characterized by advanced infrastructure and modern design inspired by upscale Italian homes, in addition to Mousa Coast, a touristic entertainment city located in Oyoun Mousa near the Suez Canal Project, commercial units based on income properties in Italian Square located in 6th of October City, New Cairo and Sherouk and commercial administrative units at Cairo Business Park in New Cairo, which is the first-of its-kind business integrated business gated compound adhering to international standards in Egypt.