Complex Made Simple

Mohammed Abdulla Al Omran Group invests AED50m

Initiative to include establishment of new assembly lines and installation of state-of-the-art technologies

The Mohammed Abdulla Al Omran Group of Companies, one of the UAE’s leading conglomerates with diversified interests in F&B, agriculture, industrial manufacturing and transportation, has revealed plans to invest AED 50 million towards the strategic upgrading and improvement of Union Beverages Factory’s (UBF) production capacities.

The move will include the development of new assembly lines and the implementation of state-of-the-art technologies that will help drive in an improvement of the factory’s production output in terms of both quality and quantity.

The expansion initiative is focused particularly on enhancing and reinforcing the strength of the company’s signature offering, Maaza juice.

Mohammed Abdulla Al Omran Group of Companies acquired UBF in early 2015. The company manufactures and distributes a broad range of beverages including fruit juices, aerated drinks and pure drinking water under brand names like Maaza, Aqua Q, Royal Crown Cola, Cool Up, Frost, and other international leading beverages. Aside from its production facilities, UBF also maintains strong logistics infrastructure, which includes distribution centres, cold storage and warehouses that can ably meet the demands and requirements of the local and international markets.

“After our complete acquisition of Union Beverages Factory early this year by buying the shares of partners that accounted for 50 per cent of the company, we are now ready to take it to greater heights with a AED 50 million investment, which is part of a strategic plan to boost the production capacity and quality of the factory,” said Mohammed Abdulla Al Omran, Chairman, Mohammed Abdulla Al Omran Group of Companies.

“This move is part of our efforts to enhance the Maaza juice brand and strengthen its competitive advantages in the UAE and neighboring markets. Being produced since 1974, Maaza is the UAE’s first juice brand of the country– a legacy that we are seeking to enrich,” he added.

UBF is one of the first juice factories in the UAE, having been established in Sharjah in 1974. Its production facilities, which is located in the Jebel Ali Industrial Zone, is built on a 350,000-square-foot area and is composed of five production lines with a total annual production capacity of more than 70 million bottles of Maaza juice in various flavors and sizes. Aside from its key line of drinks, the factory also produces eco-friendly P.E.T bottles and containers. In 2003, the Mohammed Abdulla Al Omran Group built a new factory in Jebel Ali Industrial Zone with a total annual production capacity of more than 70 million bottles.

“We are very excited with this move to expand UBF’s production capacities–which reflects our company’s commitment towards supporting the UAE’s vision of innovation. The successful implementation of this initiative also reflects our continuing efforts in helping strengthen the country’s industrial sector, particularly in the food and beverage segment,” concluded Al Omran.