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Molfix Diapers launches new campaign

Molfix reaches households in North Africa, Middle East and Gulf countries with famous Turkish actress Tuba Büyüküstün.

Molfix, premium baby diaper brand from Hayat Kimya, recently launched its new Molfix ComfortFix product campaign with Tuba Büyüküstün, Turkish actress popular in the Arab world with various TV series.

The new Molfix ComfortFix system offers ultimate comfort to the babies, with skin-friendly softness and dryness by its immediate liquid absorption. Thanks to its anatomic structure and flexible side bands, Molfix offers freedom of movement.

Melek Soklangıç Dinçer, Global Marketing Director for Hygiene Category at Hayat Kimya said: “It was a great pleasure to work with Tuba in our new Molfix ComfortFix marketing campaign.

As a successful actress and the recent mother of twins, we have great confidence that Tuba will be a great role-model for moms around the world, who care about their babies’ happy, health and comfort.

The campaign consists of four different films, which will be broadcasted on leading TV channels across North Africa, Middle East and Gulf countries.”