Online searches in the UAE relating to career-specific key words show that demand for employment opportunities in the health and law sectors have witnessed the largest spikes of any sector over the past three years, according to a recent report from digital marketing suite SEMrush.
The SEMrush study analysed online search trends for 30 female and male job titles in Arabic in the UAE over the last 36 months. The data indicated the highest online search volume and growth rates for job titles by gender, with ‘lawyer’ the only profession to feature in the top four in both male and female oriented results.
In the female context, the Arabic terms for ‘teacher’ and ‘nurse’ topped the UAE’s total online search rankings from April 2016 to date, the fastest-growing professions in terms of search volume were ‘scientist’ and ‘lawyer’, which recorded increases of 457% and 275%, respectively, over the same period, also rounding off the top four searches list.
Male oriented searches showed slightly different interests, with ‘pilot’ topping total online searches and also recording the greatest growth of 400% over the past three years. Lawyer, pharmacist and sportsman rounded off the top four most searched male positions, with each profession recording triple-figure percentage search increases at 242, 300 and 100%, respectively.
“Analysing online search trends helps identify the public’s interest level in specific job titles, professions or sectors, which can be very useful to both HR managers and marketing professionals,” commented Adam Zeidan, SEMrush Corporate Communications Manager for MENA region. “Such insights allow us to zoom into a market to generate an accurate view of market situations.”
The UAE’s top four most searched professions in the female context online were:
The UAE’s top four most searched professions in the male context online were:
“Today’s marketers may not be able to directly influence all the macro and micro factors related to the marketing environment, but advanced digital tools enable better planning and navigation when developing a marketing strategy for specific target customers,” added Zeidan. “Using available data on search trends, companies can better position themselves within a target market.”