Najd Rent-a-Car, one of the UAE’s leading automotive rental providers and a member of the Al Basel Group of Companies, has revealed that it has invested AED 5 million to further expand its operations in Dubai.
The strategic expansion initiative follows after recent reports showing that the demand for luxury car services has grown by 15 per cent this year—widely attributing this vibrant growth to the emirate’s flourishing tourism segment.
As Dubai continues to reinforce its position as a highly preferred tourism destination, the company has decided on upgrading its fleet in order to address the demand for car rentals in the emirate.
According to the company’s senior executives, Najd Rent-a-Car will be purchasing more than 15 new cars to add to its current fleet to reach 100 vehicles. The company will acquire new luxury branded vehicles like the Mercedes, Audi, Escalade and Range Rover and the latest BMW 740 (2016 model). To date, Najd Rent-a-Car’s fleet of vehicles has been valued at AED 25 million.
Over the years, the company has reinforced its position as a leading provider of car rental services and is credited to being the first company to rent out world class luxury branded automobiles.
“These are truly exciting times for Dubai’s tourism segment as more and more tourists are coming to visit. In addition to this, plans are already underway for the hosting of Expo 2020. All of these positive indicators have driven in an accompanying demand for tourism services, car rentals in particular. Seeing this opportunity, we have implemented a strategic roadmap towards improving and expanding our operations in Dubai—highlighted by the purchase of the latest luxury cars. Rest assured that we will remain steadfast in providing our customers with world class vehicles and high quality services—aiming to further reinforce our leadership in the automotive rental segment,” concluded Omar Al Kasem, Partner and VIP Operations Manager, Najd Rent-a-Car.