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NCSI concludes survey on ‘Media Confidence’

The National Centre for Statistics and Information (NCSI) has concluded the consumer survey on the confidence in media on Thursday.

The survey which was conducted through 14th to the 18th of December, aimed to achieve a number of, including developing a general index to measure the extent of the confidence of citizens in media in a way that allows for regional and international comparison.

Additionally, the survey will help differentiate the levels of consumer confidence in the different types of media, such as traditional print media versus online, and will identify the reach of modern types of media and the frequency and timings that which different media is accessed, and to identify the most trusted sources across various media channels, besides observing the changes in the consumer confidence.

The survey included a sample of 1100 Omani nationals aged 18 years and above from different governorates of the Sultanate. This number enables obtaining estimates for ratios to be evaluated in the survey with a less than 3 per cent error possibilities.