The iconic hotel is expected to reopen in October after a ‘significant makeover’.
According to Jumeirah’s CEO, Jose Silva, the distinctive, sail-shaped hotel is set to undergo massive transformations this summer, following in the footsteps of the nearby property of Jumeirah Beach Hotel, which was refurbished last summer.
The renovation could be in line with Dubai Holding’s massive $1.7 billion Marsa Al Arab project, which includes two new man-made islands on either side of the hotel.
The project comprises of hotels, theatres, retail space, a marina, a business district, residences and luxury villas, and aims to support Expo 2020 as well as Dubai’s tourism sector. It is spread across four million square feet of land and is expected to be completed by late 2020.
Jumeirah, a locally-developed hospitality giant, is set to extend their branding and service towards building more ultra-luxury hotels similar to Burj Al Arab. The chief executive said the firm will build hotels “as extraordinary as the Burj Al Arab” in gateway cities around the world, including in Europe. The hotels will maintain the same cost-level as the Burj Al Arab, with prices of around $2,000 per night for particular room types.
Already possessing a portfolio that boasts of over 20 hotels across 12 global destinations, Jumeirah plans to double in size over the next five to six years, specifically targeting Asia Pacific (including eight hotels in China), the Middle East (including the now-completed Jumeirah Al Naseem at Dubai’s Madinat Jumeirah), and Europe.