Complex Made Simple

Oasis Centre eyes double-digit sales growth during DSF 2014

Oasis Centre, a convenient shopping-friendly destination, part of Landmark Group, expects its sales to increase by almost 20% during this year’s Dubai Shopping Festival, which runs from January 2nd to February 2nd, 2014.

The month long festivities are expected to bring in a large number of customers from all over the world as Dubai Shopping Festival is now an internationally recognized shopping extravaganza. The DSF has drawn over 47 million visitors since launch in 1996 and generated over Dhs114bn for Dubai’s economy.

According to a recently conducted study by Dubai Events and Promotion Establishment (DEPE), the shopping festival organized in 2012 alone contributed Dhs14.7bn to the Emirate’s economy that year as every two in five international visitors (40%) planned and timed their visits to Dubai to experience the shopping festival.

Living up to its reputation of giving unprecedented rewards to consumers, Oasis Centre is once again launching the incredible Money Mania activity for the fourth consecutive year to celebrate this year’s DSF.

During the month long Money Mania activity, shopping vouchers worth a staggering Dhs500,000 will be up for grabs for shoppers who will enter a draw to qualify for the Money Mania game upon doing a purchase of Dhs200 from any store in Oasis Centre.

Neelesh Bhatnagar, Director, Oasis Centre, commented, “With constantly increasing visitor numbers to Dubai, the 2014 edition of DSF is expected to kick-off on a high note for all retailers. Dubai witnessed exceptional growth in 2013 and DSF this year should result in positive growth for the retail sector. DSF has always been a vital period which has significantly contributed to the overall growth of our business.”

“Our presence at the Dubai Shopping Festival is bigger than ever before. The highlight of this year’s DSF once again is the Money Mania activity which will give consumers a chance to walk away with prizes upto Dhs500,000. Besides this, we will also be introducing several attractive offers and discounts across the mall. During this period solely, the footfall of the mall increases by almost 20%. At Oasis Centre, we cater to a diversified community and have always aimed at adding real value to a customer’s purchase,” continued Bhatnagar.

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Rawan Lutfi
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