Obi Worldphone, the global smartphone company announced a key ongoing partnership as the team sponsor of the UAE Royals at the International Premier Tennis League (IPTL), the first city-based professional tennis league in the world.
The UAE Royals is the Dubai-based IPTL franchise that is co-owned by India’s current test cricket captain Virat Kohli, and leading UAE businessmen Neelesh Bhatnagar and Sachin Gadoya.
The IPTL 2015, which will run until 20 December, features five franchise teams – Philippine Mavericks, Singapore Slammers, Indian Aces, Japan Warriors, UAE Royals – and brings together current tennis champions and upcoming talent to compete against each other in the respective teams’ home countries, for a grand prize of USD 1 million and USD 500,000 for the runner-up.
World No. 3 and seventeen-time Grand Slam Champion, Roger Federer, headlines the UAE Royals team, and is joined by a formidable team of tennis superstars that include Goran Ivanisevic, Marin Cilic, Tomas Berdych, Daniel Nestor, Ana Ivanovic and Kristina Mladenovic.
The competing teams feature tennis champions such as Novak Djokovic, Rafael Nadal, Serena Williams, Maria Sharapova and Sania Mirza.
Obi Worldphone confirms that the partnership with the UAE Royals team at the IPTL marks an important milestone in the company’s global strategy to strengthen its brand presence.
“The IPTL launched successfully last year, and has become a much-anticipated sporting event the world over. As the title sponsor of the UAE Royals, Obi Worldphone is excited to leverage the popularity of tennis as well as the wide viewership that IPTL attracts to promote our identity as a smartphone brand with universal appeal. We are confident that the team will put on an excellent show at the league under the able leadership of tennis legend, Roger Federer,” said Amit Rupchandani, Managing Director at Obi Worldphone EMEA.
“Obi Worldphone is on a firm growth path currently, with plans to roll-out our latest devices, the Obi Worldphone SF1 and SJ1.5, in 70 emerging markets by 2016. We are keen to bolster our expansion plans by supporting global events such as the IPTL, which offers us the perfect platform to initiate our entry in to the sports sponsorship arena and engage with the youth segment through this medium,” Amit dded.
“We are extremely pleased to have Obi Worldphone join us as the title sponsor of the UAE Royals team. The brand is young and vibrant, and has already created a niche for itself in the smartphone sector, making it a strong face to front the UAE Royals campaign at the IPTL 2015,” added Neelesh Bhatnagar, Co-owner of the UAE Royals and CEO of Emax Electronics.
The IPTL reaches TV audiences in over 125 countries, and differs from the traditional tennis format, with single-set, no-ad scoring to speed up the games. This enables fans to witness 20 top players competing in one evening in various match-ups consisting of singles, doubles, mixed-doubles and legends sets. Other unique facets of the league include Happiness PowerPoints, Shoot-outs, a running shot clock and exciting in-game live music and entertainment.
Tennis fans and followers can now win a free pass for the IPTL games held between 14 – 16 December at the Dubai Duty Free Stadium on every purchase of the Obi Worldphone SF1 16GB or 32GB variant, which retail at AED 899 and AED 1,099 respectively at any retail outlet in the UAE. Additionally, a season pass to the league is available on every purchase of the Obi Worldphone SF1 32 GB model at www.BurjStore.com.
The IPTL will be in India at the Indira Gandhi Indoor Stadium in New Delhi from 10 – 12 December and in Dubai at the Dubai Duty Free Tennis Stadium from 14 – 16 December.