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Officine Panerai launches new boutique in Saudi Arabia

The event was attended by a number of Panerai’s VIP clientele and collectors as well as local media.

Officine Panerai, the luxury watchmaking brand known for its unique combination of Italian design and Swiss technology celebrated the opening of its 3rd Boutique in the Kingdom of Saudi Arabia in collaboration with long term partner Bahrain jewellery centre.

The event was attended by a number of Panerai’s VIP clientele and collectors as well as local media.

Following the ribbon cutting ceremony everyone had the opportunity to view the latest watch collection at the boutique.

The design of the boutique, with a floor space of around 48 square metres, is emblematic of all Officine Panerai boutiques, in which each detail recreates a classic Italian style environment inspired from the sea.

Having been the official supplier of high-precision timepieces for the commandoes of the royal Italian navy, the sea has always been a distinctive element to the brand.