Complex Made Simple

Pink Run supports breast cancer research

Senaat sponsors the ADCB Zayed Sports City Pink 5 and 10k run

Senaat, one of the largest industrial holding companies in the United Arab Emirates, is supporting Abu Dhabi’s largest march in support of breast cancer awareness through sponsorship and participation.

Senaat is the platinum sponsorship of the ADCB Zayed Sports City Pink 5 and 10k run which will take place this upcoming Friday October 16 2015, at Zayed Sports City. All proceeds raised from the race will go to Al Jalila Foundation to fund breast cancer medical research.

For the third consecutive year, the ADCB Zayed Sports City Pink 5 and 10k run will field thousands of participants of all ages and fitness levels to support breast cancer patients, or those who have been affected by it. Funds raised at the Pink run will be invested in research that aims to transform breast cancer from being a fatal disease to a treatable long-term condition.

Mubarak S. Al Ameri, the Vice President of Marketing and Communications at Senaat, said: “Senaat has always been a long term advocate of initiatives that are community driven. As we champion industrial diversification, we also progressing to champion wellness and physical activity. We are happy to be supporting ADCB Zayed Sports City Pink Run and taking part in pushing the boundaries of research and treatments on behalf of breast cancer patients everywhere.”

On Friday, Zayed Sports City will be coloured with pink as runners race to the finish line. Participants will be able to download photos of them sprinting for a cause courtesy of Senaat from the Abu Dhabi Striders website post the run.

Al Ameri added, “We are very proud to have 50 Senaat women and men running for this noble cause. Breast cancer is one of the leading causes of death in the UAE and while it mainly affects women, it also affects 1 in 1,000 men. Early detection simply saves lives. Supporting the Pink Run would allow us to help raise awareness of breast cancer and collaborate to fund research for a treatment for this disease.”

Senaat is an active and prominent sponsor of a wide variety of community programmes, all aimed at strengthening the sense of community, promoting the UAE and fostering the development of its national talent. This sponsorship follows many others including Senaat’s sponsorship of The Emirates Racing team, the Abu Dhabi Music and Arts Foundation, the Zayed Heritage Festival, the Formula 1 Grand Prix.