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Prize freeze in UAE deemed unfeasible by smaller retailers

Abela, an Abu Dhabi-based supermarket chain, has said the government's new price freeze campaign is unfeasible for smaller retailers, because the costs of goods are fixed by manufacturers, The National has reported. Abela could not sign up to the initiative because the company does not have the flexibility to cut prices or provide products at the wholesale cost. "Our retail prices are driven by the distributors, so I cannot really see how [supermarkets] are going to reduce or fix their prices," David Derrick, retail general manager, said.