Complex Made Simple

Pure Gold Jewellers team celebrates 25 years

The completion of twenty five years is a milestone achievement for a company, and Pure Gold Jewellers celebrated their accomplishment with a gala event for its management and staff at the Taj Palace Hotel ballroom in Dubai.

Long term employees were honoured by the Chairman and Founder of Pure Gold Group, Firoz Merchant, to the applause of their team members. Some have been with the company right from the start, and many others have worked for the company for over 10 years.

Dave Crane, the Dubai based leading motivational speaker, held a riveting session on the 10 key secrets of success, at the event.

In an emotional address to his staff, management and family members, Firoz Merchant recalled his journey, starting the company in 1989 in Dubai and overseeing its growth to a multi-national firm with over 125 stores in 12 countries.

He said: “It is with great pride and a heart of thankfulness that I am able to enjoy this moment with those who have contributed immensely to the growth of Pure Gold Jewellers over the years. Some of them have been with us for decades and have witnessed the growth of Pure Gold Jewellers. By the blessings of Almighty Allah, we hope to celebrate many more achievements in the years to come. “

The company today has 2500 employees and has won many awards of excellence in the industry.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “Our Chairman’s vision and guidance has helped the company to reach great heights. All throughout the years, we have remained committed to consistently delivering customer delight through service excellence and innovation. As a company, we look forward to more achievements and growth in the coming years with the support of our loyal customers, employees and partners.”

It was a memorable and inspiring evening for all those who were part of the special celebrations.
About Pure Gold Jewellers:

Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in 12 countries.

Pure Gold Jewellers is a recipient of the “Best Service Performance Brand” award in the large business category for five years – 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 – under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the ‘Best Customer Service’ category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

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Lisa George/Mahak Mannan
Iris PR, Dubai, UAE
Tel: +97144341207
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