Complex Made Simple

Qatar comes alive once again with The Color Run

The Happiest 5k on the Planet returned to Doha to the delight of over 7,200 Color Fans and with the help of Sahtak Awalan: Your Health First

The Color Run, the original 5-kilometre color powder race, returned to Doha for a second installment in a kaleidoscope of color, music and health today at the Qatar National Convention Centre (QNCC).

Setting the capital alight with the help of Sahtak Awalan: Your Health First, the health campaign run by Weill Cornell Medicine – Qatar (WCMC-Q), The Happiest 5k on the Planet saw Color Runners walk, jog or even jump their way to a healthy New Year.

It was a record-breaking installment for The Color Run in Qatar, with more members of the community than ever signing up to get active in a fun and friendly environment.

After a warm up led by Reebok’s globally acclaimed ‘Les Mills™’ master trainers, and the flag waving ceremony by 17-year-old Ghanem Al-Kuwairi, Color Runners were led across the start line by the loveable unicorn mascot, Runicorn, who led the celebrations and spread the joy across all 5 kilometers of the route. Seven thousand two hundred participants turned Doha into a cloud of color at each of the four color stations, located at one kilometer intervals around the course where 150 volunteers were on hand to shower participants in the vibrant color powder The Color Run is renowned for.

Awaiting Color Runners at the end of the race was the hotly-anticipated Finish Festival where participants of all ages continued the celebrations and enjoyed massive color throws and stage performances.

Having completed The Color Run twice in Doha, Mohamed Khalifa said: “I had so much fun last year with my two sisters and I signed up as soon as I heard that The Color Run was coming back to Doha. This year’s Color Run is just amazing, the energy was great and everyone looked like they were having a great time.”

The event is once again supported by Weill Cornell Medicine – Qatar (WCM-Q), whose health campaign Sahtak Awalan: Your Health First, presented The Color Run at Qatar National Convention Center (QNCC). Sahtak Awalan aims to educate people about health issues and encourage them to make positive and healthy life choices. The Color Run™ offers local residents an inspiring, engaging and exciting way to meet those positive goals.

Commenting on the successful return of The Color Run™, Nesreen Al-Rifai, Chief Communications Officer for WCM-Q, said: “What a perfect way to kick-start a healthy 2016. The Color Run is such a special event – it makes healthy living fun and encourages people to get active together, which is such an important component of maintaining a healthy lifestyle. It perfectly mirrors the aim of the Sahtak Awalan: Your Health First campaign. There is a perception that exercise is boring and that going to the gym is a chore that we must endure. However, The Color Run shows us all that exercise can be fun, can be done with your whole family and that it can take many forms.”

Speaking at the Finish Festival, Color Runner Rania who was with her husband and children said: “This has been an amazing race; we just love it when events like this take place in Qatar and the organization along with the colourful spirit made this event an unforgettable experience for me and my family.”

Sahtak Awalan was launched by WCM-Q in 2012 in association with the Supreme Council of Health and the campaign’s strategic partners, Qatar Foundation, the Supreme Education Council, Occidental Petroleum, ExxonMobil, and Qatar Olympic Committee.

In keeping with the event’s community focus, $1 from every entry at The Color Run™ will be donated to Educate A Child (EAC). Launched in November 2012, EAC is a global program of Education Above All Foundation (EAA) that aims to significantly reduce the number of children worldwide who are denied their right to quality primary education. Through EAC supported projects, today more than 40 projects in 38 countries, EAA has put commitments in place that have brought quality education to more than six million out of school children.

Exponentially gaining popularity since its launch in January 2012, The Color Run™ is now the single largest event series in the world. In 2015 alone, it hosted more than 300 events in 50+ countries.