Complex Made Simple

Quooker launches unique kitchen appliance in UAE

Providing instant, filtered and safe-to-drink boiling water, straight from the tap.

Quooker, the filtered boiling water tap, launches today in the UAE. The innovative product is set to revolutionise the way that the UAE consumes water, by bringing a unique offering to kitchens and businesses around the Emirate.

Delivering instant, filtered water, boiled to a temperature of 110⁰C, Quooker purifies local tap water. Its unique concept is safe, energy efficient and designed to reduce costs and environmental waste. Quooker has already made a significant impact in Europe; now the Netherlands-based family business is hoping to provide the same benefits to consumers in the UAE.

Commenting on Quooker’s UAE launch, Mr. Walter Peteri, Co-Owner and son of founder Henri Peteri, Quooker, said: “We’re very excited with the launch of Quooker in the UAE. Quooker has experienced at least 10% growth year-on-year for the last 10 years. The UAE marks the 10th market that we have entered. The UAE represents a big opportunity for Quooker, both as a market for immediate sales but also in terms of future growth and international expansion, given the UAE’s growing importance as a ‘bridge’ between Europe and countries in Asia and the Far East.”

In 2014, Quooker’s annual turnover was AED168 million, and it’s expected to grow to an annual turnover of over AED200 million in 2015, with up to AED2 million estimated to come from the UAE.

Speaking at Quooker’s official UAE launch, Mr. Jakob Johannsen, Managing Director, Quooker UAE, said: “Our research gives us every confidence that there is a market here for a product like Quooker. Take tea consumption as an example: the UAE’s consumption last year reached about 7 million kg per annum, with tea being the second most consumed drink in the country, only after water. Between 2010 and 2013, coffee consumption registered growth of 85% . Through Quooker’s unique process, consumers can enjoy high quality water that is safe and well-suited for a wide range of uses – whether making tea and coffee, cooking, drinking or sterilising. We have every expectation that this will be a popular product in the UAE.”

Before the boiling water flows from Quooker’s mixer tap it is stored in a boiler tank underneath the kitchen sink, under pressure, at a temperature of 110°C, eradicating all bacteria and waterborne diseases. The HiTAC® (High Temperature Activated Carbon) water filter contained within the tank purifies the water and keeps it sterile, with the filter effectively removing impurities from tap water for several years.