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Rasasi Perfumes expands across UAE as sector projected to touch Dhs1.12bn by 2017

As the fragrance market in the UAE continues its growth trajectory, and is projected to touch AED 1.12 billion by 2017, Rasasi Perfumes – one of the leading Oriental fragrance brands across the GCC region – has announced the expansion of its footprint in UAE through opening of six new outlets. In year 2014, the target is to add more than 20 outlets across the GCC.

Strategically located across the country, the new outlets aimed at consolidating Rasasi’s position amongst the leading perfume retail brands, are part of a GCC-wide expansion strategy undertaken to tap the burgeoning growth trends of the fragrance industry.

The outlets follow Rasasi’s new look format aimed at enhancing customer experience within an elegant and sophisticated retail setting. Though following latest retail trends, the ambience within Rasasi’s new stores are very contemporary yet Arabesque and true to the spirit of Rasasi as a leading Oriental brand. The sophisticated clutter free ambience enhancing merchandising has been highly appreciated by the loyal discerning customers of the brand.

Offering the finest collection of finished sprays, exquisite fragrances, concentrated oils and loose products, Rasasi, has carved a niche for itself with a network of standalone outlets across the GCC and a dedicated clientele which revels in Rasasi products.

Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “The growing economic prosperity in the GCC, together with increased demand for modern oriental fragrances in the UAE, has actually driven the growth of our brand across the country. UAE as one of the fastest growing perfumes markets in the world continues to remain a key strategic market for the brand. We have extended our presence with six new outlets and we remain committed to future investments.”

Rasasi’s business has grown steadily since its inception nearly four decades ago. Considered amongst the pioneers of traditional perfume industry in the region, Rasasi has created some of the most loved and iconic perfumes that have become an integral part of region’s perfume tradition. The brand operates over 161 stores across the region – in United Arab Emirates, Qatar, Oman, Bahrain, Kuwait and the Kingdom of Saudi Arabia.

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Shadi Abou Assi
Into All Marketing Solutions
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