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REDTAG unveils new store concept at Ibn Battuta Mall

REDTAG now has over 170 stores in GCC with 21 of these in UAE

REDTAG, the value fashion and home lifestyle brand, has just unveiled its new store concept at the popular Ibn Battuta Shopping Mall in Dubai.

The new store concept features increased merchandise for customers to choose from along with a brighter, more comfortable shopping experience.

To celebrate the grand re-launch for every AED150 spent in-store a gift voucher of AED30 will be presented to each customer. In addition to this the first 1,000 REDTAG customers will receive a special gift.

REDTAG has a wide array of seasonal styles perfect for quick and affordable winter wardrobe updates with bold prints, soft textures and deep colours in a variety of full-sleeved sweaters and light wear blouses.

The Winter 2015 collection which was officially launched by REDTAG’s new brand ambassador, the popular Arab artist Cyrine AbdelNour, plays with petrol grey and warm gold woven fabric dresses- perfect winter hues for an effortless vibe. Winter at REDTAG also features hippie-chic silhouettes with delicate floral appliques, breathing romance through the exquisite detail.

Speaking about the new concept store, Shehbaz Shaikh, Chief Retail Officer at REDTAG said: “The Ibn Battuta Mall store brings to three the number of REDTAG stores in the UAE to feature the new design concept, and we’re very excited to see the investment in this project come to fruition. We have ambitious plans underway to roll out this new concept to other stores across the Emirate and the positive response we’re receiving from customers across the region is very encouraging.”

He added: “The new store concept reflects the dynamic REDTAG brand vision to provide a pleasant shopping experience offering a great variety of affordable, on trend fashion for the whole region.”

REDTAG now has over 170 stores in GCC with 21 of these in UAE. The home-grown value fashion brand has ambitious plans to expand in the next two years with 20 more store openings planned across GCC by the end of 2016.