By: The experts at Searchi
The UAE is often addressed as a shopper’s paradise and the only major change that the country’s shopping scenario has witnessed over the past years, is the emergence of countless online stores – the wave of E-commerce that has indeed taken the world by storm.
According to a report published in January 2020 by E-commerce platform https://www.jollychic.com/ E-commerce sales in the MENA grew by 20% year-on-year 2019, with further accelerations estimated at a range between 25%-30% in 2020. The internet has changed the game for everyone around the globe making eCommerce a fast emerging and highly profitable medium.
However, it would be fair to say that too much of anything isn’t good. Additionally, with prices of most products fluctuating due to economic conditions, natural calamities and inflationary pressure, consumers are obviously looking for online coupon codes to save money. Coupon codes for online shopping has gained immense popularity with most retailers trying to offer daily deals and discounts to entice customers to invest in their products. This is also a win-win situation for customers who get to make their favorite purchases at a discounted rate.
Today numerous sites including Namshi, Mumzworld , Noon and Amazon UAE publish free discount codes, which can be used by users – new or existing customers. Additionally, they also offer special discounts to existing loyal customers or customers who haven’t visited the marketplace for a long time since their last purchase.
In terms of usability – coupon codes are very straightforward. Customers can add products to their cart, look for an option to enter a voucher code following which the stated discount will be applied to their overall order – ultimately leading to a lesser payment on the overall transaction. Popular sites that offer coupon codes for many online retailers are here and here as well.
Now let’s explore the advantages of using coupon codes.
If you are a store owner and want to boost your sales, then providing coupons would be the right choice to go for as they bring about additional revenue. Moreover, coupons affect the psychology of the customer – it makes them confident about their purchase and the price paid for it. When a coupon drives traffic to your store, there is a high possibility that those customers may then buy other non-discounted products as well.
Ultimately, it’s all about having a systematic and effective coupon marketing strategy in place. If designed right, a coupon code can offer the discounts shoppers seek, and help merchants increase sales and profits.