Complex Made Simple

Road Safety Platform celebrates 1st anniversary

A year ago, was launched as a holistic and open platform aimed at raising awareness for proper conduct on UAE’s roads. With road traffic accidents being one of the main causes of death in the UAE, the platform enjoys broad support from governmental entities, leading UAE media and road traffic participants. 25 CSR-minded (Corporate Social Responsibility) corporations from various industries joined the platform in its first year of existence. provides ‘tips&tricks’ to about 50 topics of road safety in a contemporary and easy to use manner. “Whatever you want to know about proper behavior on our roads and in various situations and conditions, you will find it on our portal.”, states Thomas Edelmann, founder of

“The support we receive is overwhelming and far exceeds our hopes and objectives for year 1. The journey was exciting as we successfully launched our platform, we got our on-line pledge going, we gained the support and endorsement of Niki Lauda – a 3 times F1 World Champion, we conducted and shared ground-breaking market research, we engaged with one of the biggest multipliers in the education sector KHDA to address 240,000 kids, and much more.”, Edelmann continues.

Positioned as a CSR platform, is proud of having secured the support of CSR-minded corporations like Al-Futtaim Automotive, Al-Futtaim Honda, Al Masaood, Audi, BMW, Dubai Properties Group, Eastern Motors, Emarat Petroleum, Emirates Global Aluminum, Gargash Insurance, Infiniti, MAN Trucks, Mercedes-Benz, Mercedes-Benz Commercial Vehicles, Michelin, MMI, Nissan, NSG, OMD, Pernod Ricard, The National Health Insurance – Daman, Valvoline, Zurich, 3M and more to join soon. “The support of our CSR partners is of key importance to our cause, due to the communication opportunities this creates in reaching our partners’ customers and staff.”, Edelmann adds.

“A big thank-you also goes to UAE’s media, who covered our various initiatives in hundreds of articles in print media, electronic media, social media, radio and TV. It’s all about creating permanent awareness for our cause, in order to change the driving culture on our roads.”, Edelmann says, and: “We need to change from ‘driving against each other’ to ‘driving with each other’. UAE’s government, in particular Abu Dhabi and Dubai, create a world-class road infrastructure, and the least we as motorists can do, is to show respect for this and to behave properly on these roads!” has spirited plans for 2015, aimed at gaining the support and endorsement of more iconic leaders for our cause, focusing on the educational sector and working closely with road traffic participants, governmental entities, our CSR supporters and UAE’s media to further increase the awareness for road safety in the UAE.

For more information kindly contact:
Thomas Edelmann
[email protected]
+971 50 55 19 216