Complex Made Simple

Rober’s Middle Eastern success

UK-based Rober is delighted with the positive response they have had from the Middle East following their recent appearance at Arab Health, the region’s largest healthcare exhibition.

UK-based Rober is delighted with the positive response they have had from the Middle East following their recent appearance at Arab Health, the region’s largest healthcare exhibition.

The company, who launched a pioneering mattress at the show, say they have met a number of potential new business partners from the area and are looking forward to expanding their business in this growing export market.

Rober also used the congress to gain clinical feedback on their new mattress range which replicates the body’s natural movements helping to eliminate pressure injuries. It uses clinically proven three cell technology which responds to a patient’s weight, spontaneous movement pattern and body position, providing enhanced comfort and complete pressure elimination at regular intervals.

Rober are leaders in the development and manufacture of pressure ulcer prevention and therapy product ranges. The mattresses, unveiled in the Middle East, are part of a new generation of products to be launched, which through innovative design fulfils the requirement in the market for ‘affordable healthcare’.

Mike Hutson, Chief Executive of Rober, said: “We are extremely delighted with the success we had at Arab Health and are excited about our potential growth in this region over the next few years. The congress was a great platform to meet new partners and customers from across the world and discuss our products in more detail. We have had some great feedback and are looking forward to supporting the needs of patients across the Middle East.”

Following the success at Arab Health Rober is planning to take their innovative mattress systems to India by exhibiting at Medical Fair India 2015. The congress is being held in New Delhi at the Pragati Maidan Exhibition Centre from the 21st to 23nd March 2015. Now in its 21st year, Medical Fair India is India’s number one trade fair for hospitals, health centres and clinics.