Complex Made Simple

Roche Middle East participates in global initiative to support vulnerable children in Malawi and around the world

To support the global initiative of Roche Children’s Walk 2014, Roche employees across UAE, Bahrain, Kuwait, Qatar and Oman came together to undertake various internal fund raising activities, the collects from which will go towards supporting day-care centres for orphans and educational initiatives in Malawi, as well as children’s charities in their own countries. Employees undertook activities like home-made bakery sale, games, children activities, artistic activities, drawing exhibition etc. to encourage donation towards the cause.

This year marks the 11th anniversary of the Roche Children’s Walk. Over 132,000 walking employees have participated over the years and joined efforts for a common cause. With the donations raised, Roche was able to support to date 17’000 orphan children in cooperation with ECPP (European Coalition of Positive People) and UNICEF Switzerland.

“The Roche Children’s Walk is a sustainable, long-term philanthropic project and each year an important event in our calendar,” said Severin Schwan, CEO of Roche. “Thanks to the continued support of our employees, we have been able to touch and improve the lives of many children who are in need and have to rely on the assistance of others. Because we know that the projects make a real difference, Roche doubles the amount of money raised,” Severin added.

“Our participation in the global initiative is a part of our continued commitment towards the welfare of the community, in this case, children who are in need. We are thankful towards our employees for their efforts towards supporting this cause and enthusiastic participation to make this activity a grand success,” said Ehab Yousef, Sub-Region Head for Roche Middle East.

Since Roche also assumes all walk and funding administrative expenses, no donations are spent on bureaucracy or fundraising costs. External audits ensure that all funds are used to benefit the children.

A representative group of employees who have led the fundraising are given the opportunity to travel to Malawi to see first-hand how the funds are used to help support and improve the lives of the children.

For more information please contact:
Lavanya Mandal
Memac Ogilvy PR
Tel: +971528126577
Email: [email protected]