Complex Made Simple

Saint Honore looks to double number of Middle East POS over next five years

Celebrating 130 years of global success of their famed ‘Paris Style’, Saint Honore, renowned creators of trend-setting timepieces, glittering accessories and elegant writing instruments, are looking towards strengthening their presence across the Middle East with a targeted expansion plan that will see the brand double the number of POS in the region from 80 to 150 over the next five years.

Underlining the role and importance of the Middle East luxury market to the brand at an anniversary gala in Dubai’s Sofitel Hotel Downtown attended by VIP guests, elite customers, distributors and friends of the brand, Olivier Birault, CEO of Saint Honore stated that the Middle East accounted for as much as 35 per cent of the manufacture’s total international sales.

Ever since its first entry into the region, Saint Honore’s timepieces endowed with characteristically elegant designs, replete with French flair and powered by Swiss precision have been taking the Middle East luxury space by storm.

Realizing the immense potential for further expansion in the wider region abounding with strong economies, growing luxury spending and enormous tourism growth, Saint Honore opened a new corporate office in Dubai to anchor their further development. Strategically located in Dubai’s prestigious Jumeirah Lake Towers, the 1,000 square feet premises is the hub of the brand’s rapidly escalating regional operations.

“The discerning Middle Eastern consumers have really taken to the Saint Honore brand, appreciating the masterly blending of creativity, innovation and precision that is the power that drives us ever forward to reach new levels of creative and technical excellence,” said Birault. “We are now looking at expanding our presence in the region in order to better serve the increasing number of customers we have in the GCC. We are looking to China and India as engines to drive further global growth, while also targeting the growing number of tourists in the region, who form a significant portion of our customers,” added Birault.

Over the years, Saint Honore’s iconic creations have captivated watch aficionados the world over. Today the brand is present in 60 countries around the world and is in the process of further cementing its expansion in the high-growth markets of the Middle East that are known for their discernment and preference for luxury goods of the highest quality.

From rather small beginnings in 1885, Saint Honore has been making waves as a trend-setting watchmaker synonymous with the world-famous “Paris style”. Creating collections of unrivalled design, the brand’s exceptional watchmaking expertise exerts an irresistible attraction on those who love contemporary timepieces. With its two production houses utilizing centuries-old traditions and expertise and blending it with modern design trends, Saint Honore creates contemporary collections designed to meet the tastes of discerning audiences worldwide.