Complex Made Simple celebrates key customer successes in Dubai demonstrating continued commitment to the region, the world’s #1 CRM platform will today announce its recent customer wins in the United Arab Emirates, including DMCC, Dnata, Etihad Airways, Tecom, The Entertainer at Salesforce1 Essentials Dubai, the largest cloud conference held in the region.

• Speaking at the event, Jean-Louis Baffier, Vice President, Europe Middle East Africa, said, “Dubai is fundamental to our ongoing development strategy in the Middle East. We fully expect that the next year will see build on its positive impact with a stronger number of Salesforce customers, partners and application developers. We’re particularly pleased to set up this event highlighting the cloud industry here in Dubai, and demonstrating our continued commitment to investment in the region.”

• “Salesforce Communities and Service Cloud have given DMCC a view of the business that was never possible before,” said Krysta Fox, Director of Free Zone DMCC. “Moreover with the Salesforce1 mobile app, all employees have access to everything about our members and their needs,” she added.

Salesforce contributes to its customer’s digital transformation in Dubai is a platform of choice for some of the world’s leading companies regionally and internationally. In addition to being the fastest growing enterprise software company of its size, is now the #1 CRM software provider, with the largest market share of any vendor. This is underscored by top brands such as DMCC, Dnata, Etihad Airways, Tecom, The Entertainer choosing to drive their business success in the region.

DMCC, the largest free zone in the UAE with over 8,600 companies, uses the Salesforce platform to enhance the ease of doing business for its customers in line with their strategic objectives. Through the Salesforce platform, DMCC was able to introduce a range of customer electronic services including all government services letter requests, employment visa applications, as well as an online financial system allowing its customers to select, pay and track their services remotely.

Additionally, DNATA uses to customize its cloud based offerings in their call centers. not only helped migrate DNATA’s existing platform but also facilitated social media integration and set up a Live Agent for its customers for fast responses and quick resolutions.

Salesforce1 Essentials Dubai, the largest cloud and technology event in Dubai

With more than 1000 people registered, Salesforce1 Essentials Dubai is the largest cloud event in Dubai. The event will bring Salesforce experts, 7 partners and customers such as DMCC & DNATA together to demonstrate how companies of all sizes and industries are leveraging the power of Salesforce1, the world’s most trusted cloud platform, to connect with their customers in a whole new way. With keynotes from top executives that showcase cutting-edge technology, specialized breakout sessions, live demos, and inspiring customer stories, attendees will learn how to transform how they sell, service and market for the Internet of Customers.

Media Relations Contact:
Amina Grimen
[email protected]
Tel: +971 55 298 6070