Complex Made Simple

Samsung Electronics Levant launches Smart Kitchen Microsite and “Chef of the Month” Competition

Samsung Electronics Levant, a global leader in digital media and digital convergence technologies, launched its Smart kitchen microsite and “Chef of the Month” competition with the launch of its new Smart Microwave Convection Oven in the Jordanian market.

As this step stems from Samsung Electronics Levant’s commitment toward the smart home and smart kitchen strategy, by creating home appliances that ease daily tasks and help consumers to adopt a healthy lifestyle, where the microsite will help users to get to know the latest trends in Samsung home appliances.

Through www.samsungsmartkitchen.com users will be able to check Samsung’s latest home appliances lineup and features, where to buy, explore recipes videos for the smart convection oven and participate in “Chef of the Month” competition, by uploading a video or a picture of a dish with its recipe, where the one with the most votes wins a Samsung Smart Convection Oven.

Commenting on this step, Mr. Bumsuk Hong, President of Samsung Electronics Levant said: “Consumers now have the opportunity to discover our new smart home appliances, in new and interactive methods.”

“The Samsung microsite will provide our consumers with the information they need related to the products and the recipes that suit the Arabic/oriental cuisine, in addition to sharing their cooking experience and be able to win too.”

Samsung Electronics Levant recently launched its new Smart Convention Oven that combines 6 devices in one including: microwave, oven, fryer, baking oven, grill and toaster. In addition to the new fermentation feature, the oven maintains 40 degrees temperature, which is the ideal condition for fermentation. The new oven is designed with the latest innovations to ensure simple and fast cooking, and easy friendly functions.

Samsung Microwave Oven is equipped with the latest technologies, including the Slim FryTM function that enables users to fry food without a deep fryer by generating hot air that circulates through the microwave, grill and convection oven for crispy food on the outside and moist on the inside with only a touch of oil. Also, users can enjoy 12 recipes with one click of pre-programmed recipes. In addition to various sensors that detect weight and moisture level to adjust cooking time and mode accordingly.

Samsung smart microwave oven comes in a modern sleek design with ceramic interior; the Ceramic InsideTM protects from bacteria and ensures its cleanliness 99.9 percent. The ceramic enamel interior provides a smooth solid surface that is scratch-free with no discoloration after prolonged use, giving it that new look for a long time. In addition to the Eco mode that can save up to 40 percent of the normal standby power consumption.