Complex Made Simple

Sharjah Islamic Bank wins award for Best IVR Process

The bank competed with 522 entrants from the Middle East.

Sharjah Islamic Bank (SIB) added a new achievement to its ever-growing list by winning a prestigious award during Insights’ Middle East Call Centre Awards 2015.

The award presentation ceremony was recently held in Dubai, in the presence of about 300 call centre professionals from across the Middle East Region.

SIB won Best Call Centre in the Best Interactive Voice Response (IVR) category. The bank was selected from 522 nominated companies who competed in terms of ideal service centre architecture, ease of use, and the number of transactions completed during the evaluated period.

Speaking on the occasion, Mr Walid Al Amoudi, Vice President – Head of Electronic Channels at SIB, said, “The Insights Awards are considered to be one of the leading awards for recognising call centres in the Middle East. Sharjah Islamic Bank’s receipt of the award for Best IVR Process, despite huge competition from government entities and organisations in the private sector, is a testament toits prudent investment in call centre technology to provide an optimal banking experience for clients.”

Al Amoudi added that the Sharjah Islamic Bank’s call centre is truly worthy of this award due to its cutting-edge services. He stated, “Our call centre is consistently developing its services and the number of transactions have increased threefold since the latest developments were launched. The centre deploys the best technologies and provides a variety of smart services, including real-time online banking applications, card activation, a utility payment service and a selection of banking services. These technologies are flexible and highly dynamic, enabling the bank to easily amend its services to keep pace with clients’ rapidly changing needs.”

Commenting on the increasing demand of smart services, Al Amoudi said that SIB is currently improving its services by creating and developing all electronic channels, including smartphone banking applications and fully upgraded online banking services, which will soon be announced, to deliver the best services to clients.