Complex Made Simple

Shiseido, Creation form Dubai-based JV

Japanese cosmetics firm, Shiseido Co has partnered with UAE-based Creation Alexandre Miya Paris to set up a new joint venture in the Middle East by the end of this year. Dubai-based Shiseido Middle East FZCO will import and market products under the Shiseido brand in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar, and the UAE. Shiseido International Europe, Shiseido’s wholly-owned subsidiary in France, and Creation hold equity shares of 51% and 49%, respectively, said Shiseido.