Complex Made Simple

Shurooq receives student delegation from USA and Netherlands

The Sharjah Investment and Development Authority (Shurooq) recently received a student delegation representing two leading universities in the USA and Netherlands, who are on a visit to the UAE to study the best business practices in the country and learn about methods of developing and operating tourist destinations.

The delegation is comprised of 30 postgraduate students from George Mason University (GMU) in the USA and Eindhoven University of Technology in the Netherlands enrolled in a master programme in technology management. One of the aims of the visit is to enable students to conduct comparative studies in the world’s leading countries in the fields of management and technological innovation for business and tourism.

Elie Armaly, Director of Business Development at Shurooq, welcomed the visiting delegation, affirming the Authority’s eagerness to pool and share their management and investment knowledge and experiences with the world, by such efforts as participating in international exhibitions, organising roadshows in countries across the world, hosting delegations, and holding meetings with senior businessmen and investors, both individual and corporate.

The UAE enjoys excellent commercial, cultural and diplomatic relations with the USA and the Kingdom of the Netherlands. To further strengthen these ties, Shurooq organised the first Sharjah-Netherlands Roundtable in collaboration with the Netherlands Business Council Dubai (NBCD) last April. In the same month, Shurooq organised a roadshow in the USA, during which the Authority signed a memorandum of understanding (MoU) with the Export-Import Bank of the US (Ex-Im Bank) with the aim of promoting commercial and investment relations with the US corporations and entities.

He presented the four key investment sectors in Sharjah and highlighted a number of projects being developed and operated by Shurooq, including the Al Jabal Resort The Chedi Khorfakkan, Sir Bu Nuair Island, Heart of Sharjah, Al Bait Hotel, Al Majaz Waterfront, Al Qasba, the Flag Island, Kalba Ecotourism Project, Al Montazah Amusement and Water Park, and Al Hisn Island in Dibba Al Hisn. He underlined that the thriving tourism sector in Sharjah is poised for further growth in the light of the attention of the regional and international tourism community to the Emirate’s leisure destinations and cultural landmarks.

At the end of the visit, the delegation visited the Heart of Sharjah project – one of Shurooq’s biggest heritage projects to date, which seeks to reflect what Sharjah was like over half a century ago. The project will restore and revamp the city’s traditional areas to create a tourist and trade destination with contemporary artistic touches, yet which retains the feel of the 1950s. Students viewed the construction works on the project, which is scheduled for completion in 2025, and expressed their admiration of the commercial, cultural, and residential facilities that will be built, which will put the district on the world tourism map.

The Eindhoven University of Technology was founded in 1956 and is home to about 7500 enrolled students from across the world. It is considered as one of the best European universities in advanced technology and industrial engineering. The university produces almost 3000 scientific publications a year. George Mason University is headquartered in Virginia with 30,000 enrolled students per year, and has many campuses across the USA.

Established in 2009, Shurooq strives to encourage investment in Sharjah by adopting the best international standards in providing quality services that help attract investors from the region and the world.

Shurooq’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate investment related infrastructure projects, and lay down the necessary plans to complete such projects.

In recognition of its overall accomplishments, Shurooq was named The Banking Awards 2013 – FDI Agency of the Year in the MENA region, in The European’s Global Banking and Finance Awards.