Complex Made Simple

Soho Grill meats the Middle East

SoHo Grill, the UAE’s finest bar-led American concept, officially launches in Wasl Vita Mall, Jumeirah. In celebration of the brand’s arrival at the heart of Dubai and as a playful nod to the brands growing presence in the Middle East, Executive Chef David Cagle has carefully crafted the new NYC Falafel Burger, served with mint yogurt, tahini, lettuce, tomato and a side of SoHo secret sauce for AED 38.

With its all-day menu, diners can indulge in SoHo staples such as the SoHo Dawg, a choice between lamb and beef, accompanied with spicy chakalaka tomato sauce and fries. Carnivores are invited to come together and feast on premium cuts steak from New Zealand grass-fed, 200 day aged Australian Angus and the tender Wagyu fillet. Guests can choose between a choice of mouth-watering sides like the tangy lemon potato wedges, SoHo Mac & Cheese or sautéed mushrooms. Those searching for a lighter option will delight with SoHo’s New York Cobb Salad is the ideal dish with its baby gem lettuce, avocado, blue cheese, veal bacon, grilled chicken and honey mustard dressing.

For early morning risers, SoHo Grill’s breakfast menu has the perfect balance between indulgence and healthy, with the fresh fruit salad or the yoghurt parfait with fresh fruit and crunchy granola. Diners can select heartier options like the SoHo Big Breakfast with crispy veal bacon, fried eggs, beef sausage, hash browns, mushrooms, roasted tomatoes and SoHo BBQ beans or waffles filled with strawberries, blueberries and dripping with maple syrup.

Remaining faithful to its origins and edgy, urban feel, the new restaurant has been designed by Keane Brands. Staying true to the edgy, stripped back design with industrial accents, the restaurant provides the perfect atmosphere for family and friends to indulge in high quality steaks, signature ribs, handmade burgers, pizzas and a sensational range of drinks.