Complex Made Simple

Spinneys launches incubator for micro F&B suppliers in UAE

Initiative offers home-grown micro businesses fast-track onto supermarket shelves in a bid to support local food production and stimulate economic growth

Program aims to boost and reward innovation amongst smaller food producers and manufacturers in the emirates Micro F&B businesses can list their product at Spinneys for a year, with no start-up fees and generous payment terms The F&B industry need to be re-thinking the future of food

 Locally-owned supermarket Spinneys today launched its incubator program for micro food and beverage suppliers in the UAE. As part of its corporate sustainability initiative ‘Let’s Do Better Together’, the initiative aims to fast-track supermarket listings for innovative F&B businesses in a bid to support local food production and stimulate economic growth in the sector. 

Committed to making sustainable choices for the future, the incubator program is the first of its kind for the region and is in line with the UAE’s National Food Security Strategy to grow local food production capability and shift away from dependence on imported food supplies. Launched amidst the economic challenges caused by COVID-19, the program aims to boost and reward innovation amongst smaller food producers and manufacturers in the emirates by lowering barriers to supermarket entry and helping to accelerate an often challenging path to shelf listing.

Through the incubator program, micro F&B businesses will be given the chance to list their product at Spinneys for a year, with no start-up fees and generous payment terms. Selected brands will also receive monthly coaching sessions from Spinneys’ senior management team, as well as marketing support across its digital channels, PR and via in-store sampling. The main eligibility criteria is that the product needs to be produced or manufactured in the UAE and meet a clear consumer need.

“This incubator program underscores our commitment to support made-in-the-UAE food and beverage companies in an effort to enhance the food security system, but also to help drive job creation and economic growth. It’s an opportunity to show our customers and our community how we actively invest in them. We have walked the entrepreneurial road, and built a legacy. Spinneys is an integral part of the UAE community and supporting our community is at the core of our values,” explains Tom Harvey, Commercial Manager at Spinneys.

Read: KSA and UAE Health & Wellness Food & Beverage Market to Reach $14.56 Bn

As the UAE races ahead to triple production of essential foods in response to the coronavirus pandemic, Spinneys says all stakeholders in the F&B industry need to be re-thinking the future of food.

“COVID-19 is probably the biggest stress test the F&B industry has ever had to endure, and we are so proud of how our team at Spinneys has risen to the challenges presented. But now we need to look beyond the pandemic and facilitate innovation. As an industry, large grocery retailers don’t make it easy for the smaller F&B brands to get listed. There are high account opening fees, the ongoing listing fees, lengthy payment terms, and a cumbersome registration process. All of this slows down the supply chain, stifles innovation and ultimately inhibits growth for both the supplier and grocer. Under our CSR initiative –Let’s Do Better Together– we aim to change that. Finding and investing in unique brands will help Spinneys build important local supply relationships and differentiate ourselves in an increasingly competitive market,” Harvey added.               

Read: Food Wars: Why are UAE restaurants and food delivery apps duking it out?

Committed to the health and well-being of its customers and the environment, the company’s mantra ‘Eat Well, Live Well’ is reflected in its product offering and the implementation of its sustainability practices. With growing demand from conscious consumers for supermarkets to provide a broader variety of food products to cater to specific preferences, from natural ingredients to organic and free-from products, Spinneys wants to expand its offering to include more innovative products that promote sustainable, healthy eating.

Suppliers interested in participating will have to submit a short presentation via the Spinneys website detailing the product or concept, the business plan and the people behind the business. The incubator panel, represented by senior Spinneys executives, will review and shortlist potential businesses and invite those accepted to pitch virtually and answer questions in a “Dragon’s Den” style format.  Nominations must be submitted by 30th June 2020.

Read: Exclusive: BlendHub is revolutionizing how the “biggest food product in the world” is produced and distributed

Successfully selected businesses will then be listed in Spinneys stores for 12 months, during which time they will gain valuable commercial and marketing expertise to help scale their businesses. After 12 months, those brands will be given the opportunity to continue retailing with Spinneys, subject to achieving certain financial metrics, and can choose to retail through other distributors.

More information on the program can be found here.