Complex Made Simple

Standard Chartered launches new content hub – BeyondBorders

New blog embraces industry trend towards publishing own content

Standard Chartered, the leading international banking group, has launched an eye-catching publishing platform called BeyondBorders.

While Standard Chartered is not the first corporate to become its own publisher, BeyondBorders aims to put the Group at the front of the financial services publishing pack.

The new blog – focusing on key economic trends shaping emerging markets in Asia, Africa and the Middle East – has a different look to what some people might expect from a bank, taking inspiration from media outlets rather than traditional corporate websites.

Edited by former journalist Heidi Amsinck and comprising written blogs, videos, infographics and reports, BeyondBorders features up-to-date insights from experts and does not overtly sell Standard Chartered’s products and services. This is part of a growing industry trend for organisations to create and publish own content, using their latent knowledge and expertise to shape reputation.

Heidi Amsinck, Head of Content and Publishing at Standard Chartered, said: “We’re not the first corporate to launch a blog or publishing platform, but we believe we’ve created a look and feel that grabs people’s attention. BeyondBorders is all about generating content which our audience is interested in, and to engage people in conversation.”

BeyondBorders is fully responsive for smartphones and tablets and can be found at www.sc.com/BeyondBorders. It is aimed at Standard Chartered’s multiple stakeholders: clients, policymakers, staff, investors and the media, among others.

With a multi-channel – or channel-agnostic – approach to content created by the Group, the written blogs, videos, infographics and reports published on BeyondBorders will also be seen across social media, traditional news media and marketing channels.

For further information please contact:
Neema Patel
Manager, External Communications
Standard Chartered Bank
Tel: +44 20 7885 6239
Email: [email protected]
Or
Wasim Ben Khadra
Senior Regional Manager External Communications
Tel: 00971 4 508 3221
Mobile: 00971 55 213 7824
Email: [email protected]