Your Essential Guide To Mobile SEO.
Simply said, the use of mobile devices to conduct searches is simply exploding. In fact, the number of searches conducted on mobile devices has already surpassed that of desktop devices.
Today, 58% of searches come from a mobile device, with 40% of people searching only on a smartphone, and this is a trend that is growing fast. Therefore, it is safe to say that mobile devices are the future of SEO, and it is for this reason that Google is completely overhauling its ranking algorithms to focus on mobile search.
As of 2018, an infographic created by seotribunal.com states that Google will now penalize sites that are not mobile friendly. Its mobile-first index ranks search results based only on the quality of mobile version of a web page, and this takes place even if a user is searching from a desktop computer.
Before this update occurred, the search engine would use both mobile and desktop results, but now, no matter what device is used, Google will show the results from the mobile index.
If your site is already optimized for mobile devices, then this update should not be a big deal for you. This means your site can load all of its content across all devices (ie. doesn’t hide any content on mobile devices), loads quickly, has working internal links, and redirects and boasts an optimized UX. If your site does all that, then you are pretty much good to go.
When it comes to configuring your site for mobile devices, there are three things you can do.
1. An option is to have separate URLs for both mobile and desktop versions of your site. The site will automatically figure out what device your visitor is using and then direct her to the URL that is optimized for that device.
2. Dynamic serving is usually considered better for SEO than having an ‘M’ version of your site. However, this option still has its issues, such as often showing desktop versions of a site to mobile devices.
3. Responsive design is often the best option, as your page’s layout and content will respond to each individual user. This method also doesn’t require separate URLs for each device and is very SEO friendly.
Optimizing your site for mobile devices is not something that should be taken lightly, as it is extremely important to do it correctly if you want to have a decent SEO.
You can find out more about how to optimize your site for mobile SEO by taking a look at this infographic!