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Tasweek’s Masood Al Awar steps down as CEO to take on advisory role

Former head to remain a valuable asset in company’s expansion plans

Tasweek Real Estate Development and Marketing, an advisor and solutions provider serving the property markets, has announced that Masood Al Awar has stepped down as its CEO and has now joined Tasweek’s Board of Directors as an advisor.

The company will continue to draw on Al Awar’s expertise to maintain its strategic market position and further diversify its growing international portfolio.

Under Al Awar’s able leadership, Tasweek has emerged as a leading source of some of the world’s top property developments – including the award-winning mixed-use The Haven lakeside residences in Malaysia, the stunning Marrakech Health Care City in Morocco, and Malaysia’s scenic hospitality-themed Casabrina Vacation Villas.

He has served as a vital voice for the UAE real estate industry, providing valuable insights on market trends, opportunities and threats via Tasweek’s quarterly business intelligence reports. As an advisor for Tasweek, Al Awar will continue to be a valuable asset for the company’s ongoing and future expansion plans.

H.E. Mansoor El Muhairbi, Chairman of Tasweek Real Estate Development and Marketing, said: “Tasweek will forever be indebted to Masood Al Awar for spearheading the company’s growth into one of the region’s most respected names in real estate. The outstanding integrity and professionalism he has shown during his term continues to inspire our team; moreover, he built Tasweek as an organization driven by its networking and know-how and which places its valued customers at the core of all actions and decisions. He will continue to have a strong influence on the directions of our company as we pursue our ongoing expansion plans.”

Masood Al Awar has nearly 30 years of extensive experience in Banking, Government and Real Estate. Prior to heading Tasweek, he occupied executive posts for major industry players Sorouh Real Estate PJSC in Abu Dhabi and Emaar Properties in Dubai. His multidisciplinary exposure to the government and private sector activities enabled him to introduce innovative real estate investment approaches for the UAE with Tasweek.