Complex Made Simple

Tetra Pak’s Khaled Ismail takes on new role

Tetra Pak has promoted Khaled Ismail to the role of vice-president of Communications for Europe and Central Asia in addition to his current role wherein he overlooks the Middle East and Africa region.

In this expanded role, Ismail will continue to manage Tetra Pak’s reputation and corporate identity, sponsorship and crisis management as well as building the company’s brand through marketing activities and exhibitions, driving advocacy and employee engagement.

Ismail has more than 25 years of experience across advertising, marketing and communications in more than 10 countries with brands including Coca-Cola.

He is also the Vice Chairman and board member of the Marketing Society Middle East and a regular speaker at international marketing and branding conferences around the world.

This article first appeared in AMEinfo’s sister publication Communicate


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