Complex Made Simple

The 14th cycle of the Clean Up Drive starts off on a high in Dubai

Clean-Up UAE Campaign has seen dedicated participation from organizations, governments, students, families and individuals

The 14th cycle of the annual national environmental campaign “Clean Up UAE” kicked off on a high note yesterday in Dubai. The first leg of the campaign took off with 2,775 enthusiastic participants joining hands to be a part the biggest environmental campaign in the UAE.

The atmosphere was charged with enthusiasm and motivation as volunteers, equipped with bio-degradable trash bags, cotton re-usable gloves, caps and t-shirts, picked up trash one by one in a massive Clean Up drive that collected approximately 21 tonnes of waste at the beautiful wide expanse of the Naad Al Sheba site.

The event began with hoisting the Clean-Up UAE flag, followed by the opening speech by Mrs. Habiba Al Mar’ashi, Chairperson of Emirates Environmental Group, announcing the start of the 10 day long campaign that is to set sail and dock at each and every Emirate in the UAE.

In her opening statement the chairperson of EEG said “On the occasion of the 44th National Day we the people, both citizens and residents of the UAE are working hand in hand to show our gratitude to this nation that has given us so much. The response we have gotten from the community for this year’s campaign has been overwhelming,” said added.

She also said that “EEG is immensely grateful to the visionary leadership of our country who have facilitated a unique, safe, secure and healthy environment for all, that provides a heaven of opportunity to everyone. The environmental legacy left behind by the Father of our Nation HH the late Sheikh Zayed bin Sultan Al Nahyan (may his soul rest in peace), is carried forward successfully by our president HH Sheikh Khalifa bin Zayed Al Nahyan and our Vice President and Prime Minister HH Sheikh Mohammed Bin Rashid Al Maktoum, together with the other rulers of the Emirates.”

Year after year the Clean-Up UAE Campaign has seen dedicated participation from organizations, governments, students, families and individuals. The continuity of the Clean Up UAE campaign for the last 14 years is solely due to the diligence and whole-hearted participation of every individual.

“This is a community celebration. We are proud to say that we’ve seen how members of the entire family – mothers, fathers, daughters and sons – come together to serve as volunteers. It also gives us great satisfaction that our activity is highly anticipated by residents of various communities every year,” Mrs Habiba added.

While the core message behind the event has not changed over the years it is essential to reiterate the necessity of preserving the environment by maintaining cleanliness, recycling and making this an integral part of the daily culture of the UAE society. The decision makers take the necessary decisions at the Global and Local platforms, but the real change can be brought about by hands on action at the grassroots level. It is through such simple yet effective operations that one can draw raw materials and other such environmentally valuable material away from landfills, in addition to conserving natural resources from the risk of exhaustion in order to create a secure and sustainable future.

Emirates Environmental Group is thankful for all of the support provided by their sponsors in Dubai. Dubai Electricity & Water Authority (Main sponsor); EmiratesNBD (Main sponsor); McDonald’s (Co-sponsors) and Diamond Developers (Support Sponsors). The logistical support for the campaign in Dubai was provided by: Coca-Cola Company (Arwa) for water, Abela & Co. for snacks, Fujairah plastic Factories for providing biodegradable plastic bags, Alnouras Waste Collection and Transporting for the Skips. EEG puts forth sincere thanks and gratitude to the Dubai Police, Dubai Corporation for Ambulance Services and the Traffic Department in Dubai for ensuring this mass campaign is conducted with minimal discomfort and mishap. The Clean Up activity was administered to the beat of the tune performed by the Aga Khan Scouts & Guides Flute Band who made the crisp morning very lively. Media support for the campaign was provided by Tawazon TV, Gulf News, 7 Days and YogaLife.

The campaign will continue over a period of 10 days covering all the Emirates and several big cities and will conclude on 16th of December in Dibba Al Hisn.