Complex Made Simple

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CEO and Founder of Okadoc Fodhil Benturquia began his first start-up at the age of 18. After a few years in investment banking at Societe Generale, he took a deep dive into the e-commerce industry. He was a founding member of regional e-commerce site MarkaVIP. He then revolutionized Souq.com as the general manager of Saudi operations by pioneering the “deal of the day”. He was among the first 25 employees at Souq.com before it grew into one of the largest e-commerce sites in the Middle East. His journey led him to becoming the Group CEO of Noon.com, where he reinvented customer experiences from a logistics, fulfillment, product and after-sales perspective.

Things seemed to be going smooth until that one fateful phone call.

“What struck me really is that in e-commerce, we don’t allow more than 20 seconds waiting time when a customer calls. We also measure how many calls have been answered within 10 seconds, 12 seconds and so on. For me to get an appointment with a doctor took me 15 minutes,” Fodhil Benturquia recalls.

CEO and Founder of Okadoc Fodhil Benturquia began his first start-up at the age of 18. After a few years in investment banking at Societe Generale, he took a deep dive into the e-commerce industry. He was a founding member of regional e-commerce site MarkaVIP. He then revolutionized Souq.com as the general manager of Saudi operations by pioneering the “deal of the day”. He was among the first 25 employees at Souq.com before it grew into one of the largest e-commerce sites in the Middle East. His journey led him to becoming the Group CEO of Noon.com, where he reinvented customer experiences from a logistics, fulfillment, product and after-sales perspective.

Things seemed to be going smooth until that one fateful phone call.

“What struck me really is that in e-commerce, we don’t allow more than 20 seconds waiting time when a customer calls. We also measure how many calls have been answered within 10 seconds, 12 seconds and so on. For me to get an appointment with a doctor took me 15 minutes,” Fodhil Benturquia recalls.