Complex Made Simple

‘twenty4’s ‘Up to 50 per cent off’ winter promotion receiving overwhelming response

Crowds have been thronging the newly opened ‘twenty4’ fashion outlet at the Bait Al Ahlam building in MBD area to experience for themselves the brand’s amazing winter collection that is now available at ‘Up to 50% off’!

Fast becoming the number one family shopping destination across the Middle East – the ‘twenty4’ outlet at MBD has been designed to reflect the dynamism and diversity of the products it houses and leverage the brand’s hip, cool and vibrant ethos; the most visible benefit of which has been an appealing store design and a stimulating shopping experience for consumers. What’s more is that the brand offers the latest in fashion at moderate prices, in a visually exciting destination for the whole family; and is fast shaping consumer perceptions in Oman, increasing brand worth and fuelling future growth for the BMA International group.

“We have received a huge footfall in the first week itself, and are very happy with the response to the promotion. December is a key time for our businesses and the winter promotion has helped us provide customers with great value and fashion whilst shopping for their winter apparel and accessories. ‘Up To 50% discount’, our in-store Santa Claus during Christmas, special decorations and window displays have certainly helped bring in the crowds. It has been our constant endeavor to bring the most incredible and unique promotions to the countries in which we operate, and we will continue doing so in the Oman as well”, said Nasser Kunnummal, Country Head of ‘twenty4’.

twenty4 is a one-stop family shopping destination that has something for everyone in your household. The brand features a variety of fashion apparel for women that include the choicest of handbags, and shoes. Men and kids too can enjoy fantastic offers on clothes and footwear. For the more household savvy, twenty4’s stunning home décor collection is sure to blow your mind!

With an exciting collection of affordable fashion merchandise for women, men, young adults and kids; as well as décor items for one’s home, twenty4 has made a mark for itself amongst consumers in the region. The brand has several outlets in UAE, Bahrain, Saudi Arabia and Kuwait, and it is no secret that the brand’s retail philosophy of providing style-conscious customers with fashion and home-ware at affordable prices has gained attraction across the Middle East with continued growth expected across the region in coming years. Through their first store in Oman, the brand hopes to fulfill its vision to offer customers in the fashion-for-value segment a destination that exceeds their expectations not only when it comes to fashion, but prices as well.