Complex Made Simple

Catch Valerie Messika and Moran Cerf at Arab Luxury World

Leading global figures in the luxury industry come together to share the latest trends and insights through interactive panel sessions and creative workshops!

The sixth edition of the Arab Luxury World will be held June 12 and 13 at the JW Marriott Marquis Dubai Messika Paris will touch upon Messika Paris' diamonds, collaborating with fashion models, and leveraging technology Prof. Moran Cerf will discuss how companies can use neuroscience to understand and target their customers better

The sixth edition of the Arab Luxury World, the Middle East’s leading luxury business conference, has announced new speakers and an array of workshops to this year’s edition. Taking place on Wednesday, June 12 and Thursday, June 13, at the JW Marriott Marquis Dubai, the conference serves as a dynamic platform for regional and global professionals from the luxury industry to engage in meaningful discussions about the latest trends and core challenges facing businesses today.

This year’s theme, Digital Transformation Focusing on Data and Premium Retail, addresses how the luxury industry has evolved in today’s changing climate. Keynote addresses will be delivered by influential speakers, including an interview by the renowned media personality, TV Host and content producer of Dubai TV, Diala Makki, with Valerie Messika, founder and creative director of Messika Paris, who will share the inside scoop on how Messika Paris democratized diamonds, the importance of collaborating with fashion models to grow the reach of luxury brands, and ways to leverage technology and drive sales in the social commerce era; and Prof. Moran Cerf, Professor of Neuroscience and Business at the Kellogg School of Management, who will discuss new ways by which companies can use the recent research in neuroscience to understand their customers better, align messages with audiences in more accurate ways and target and segment individuals by understanding their desires and interests better.

“This year’s edition of Arab Luxury World notably features an educational theme focused on topics that will help attendees future-proof their businesses. In addition to various panels that will highlight crucial technological innovations such as Big Data and Blockchain, which have the potential to hugely disrupt luxury and other industries, we’re taking a step further with stand-alone workshops. The latter will be led by thought leaders who will share their expertise on important topics such as Communications and successfully expanding to the ever-important Chinese market,” says Alexandre Hawari, CEO of Mediaquest.

Cyrille Fabre, Partner and Head of Consumer Products & Retail Middle East at Bain & Company Middle East, will also share a keynote address with insights on the rise of e-commerce backed by a new generation of millennials,  and will shed light on how the economic situation and retail landscape have stabilized in parts of the region but continue to be difficult in others

Day Two of the conference will feature workshops with participation from industry leaders to lend greater depth to the conference sessions and to further drive collaboration and empowerment for attending professionals.The Luxury Hive will conduct a special afternoon workshop that will facilitate a better understanding of personality structures with a view to develop the means to successfully operate and communicate in times of intense stress. The Luxurynsight workshop, ‘Understanding Chinese Tourists 2.0’, will answer questions on how to develop strategies to engage luxury’s largest and fastest growing consumer group: before, during and after their trip to the region.Today, Chinese consumers represent 33% of the luxury industry. 75% of their purchases are made outside of China, with the Middle East projected to be one of their top shopping destinations for 2020. Engaging with these Chinese consumers is more important than ever.

“As always, our goal is to provide significant value to Arab Luxury World attendees. #ArabLuxuryWorld19 will be a highly educational experience, revolving around a specific theme: Digital Transformation. Over the course of the two days, we want attendees to gain from new insights and business connections that can help them grow their impact in the world of luxury, and we’ve crafted the agenda in a manner that facilitates plenty of opportunities for that to happen,”says Hawari.

First launched in 2014, the Arab Luxury World conference has gone from strength to strength and has seen thousands of industry professionals and 370 speakers share invaluable knowledge and insights on the growing luxury market.Now in its sixth year, Arab Luxury World has grown into a global networking platform that is generously supported by key movers in the industry, including Laha, Jamalouki and OMD as the Gold Sponsors; LinkedIn, Marriott International Luxury Brand and MMP World Wide as the Silver Sponsors; Luxurynsight, Teads and The Luxury Hive as the Bronze Sponsors;Z7 Communications as the Luxury PR Partner; Careem as the Official Transportation Partner;The Marketing Boutique as the Marketing Partner; LIGHTBLUE as the Content Partner; Fleurology as the Floral Partner and Arab News, Haya, Savoir Flair andThe New York Times as the Media Partners. 

“This is a platform for like-minded brands across sectors to engage and share knowledge and insights that will help us innovate and collaborate to create exceptional experiences that resonate with today’s luxury consumer”, said Candice D’Cruz, Vice President, Luxury Brand Marketing, Marriott International.